How It's Better To Fail Quickly And Cheaply With Pathwwway Product Testing
The F ailure rate of new consumer products in the market is as high as 80-90 percent. Still, there is no dearth of new businesses flooding the market, or sale of such products to customers. This is because product failure is rightly acclaimed as the mother of product innovation. Failure motivates innovation and saves businesses from their death due to resistance to change. The crux of the problem centres around how early and how cheap you fail. Pathwwway product testing works on this fail-fast, innovate-early technique. To Fail Fast Is To Succeed Faster Fast failures gives you an opportunity to fix those lapses and come back with an even better product. The value-added insights gained from early product failures will make the future products a sure success. Products may fail due to a misleading USP, as in the case of Fitbit Charge HR, where the product failed to live up to its claims in monitoring heart rates. Or the product belongs to a very new category and customer educa...