When In Your Product Lifecycle Should You Start To Consider Pathwwway Product Testing?


Testing a product can be carried out for various reasons to reduce the harsh impacts of production and selling uncertainties. However well the product concept is conceived, and the production is optimized, there exist uncontrollable factors in internal and external environments. Pathwwway product testing relies on nothing but hard data to test your products on firm grounds. It brings reliable results based on which future production and marketing budgets can be effectively determined. Following are the important junctures in a product life cycle during which systematic testing brings accurate results.

  • When A New Product Is Planned To Be Launched

New products even from an established brand cannot escape the threats of faulty planning and non-optimized production methods. It is a chance to demonstrate the performance efficiencies of the new product. On a contrary note, if the initial set of test results are not so impressive, it is correction time. Going back and making impactful changes to the product design, specifications and even packaging might create a huge difference. When mass production schedules are planned, major financial losses due to large scale rejection of the product in the target markets, can be avoided due to product testing.

  • When Launching A Product In New/Specific  Geographies

The Nürburgring test centre of Hyundai Motors was built with the sole aim of enhancing product quality and brand reliability in the European market. The company believes that providing state-of-art testing facilities will enhance its key competitive competence in Europe. Proximity to the world famous racing track "The Green Hell" will be an additional factor using which product testing will create sustainable market for sports cars made by the renowned carmaker. When businesses plan to micro-target a specific geography, it is better to test check the products for cultural and geographical fitment. Product success in new markets is a given, when proper testing procedures are implemented.

  • When A Promotional Buzz Needs To Be Created

Product testing can create the much needed pre launch hype for a product in the intended target markets. By introducing the product to a chosen set of local influencers, early buy-in for the product is secured. The promotional buzz becomes viral thanks to social media marketing strategies. Businesses can gain good mileage on the publicity that is generated, even before the product is launched in a full-fledged manner.

  • When Aiming For Product Superiority Over Competition

When competition threatens to drive you out of business by marketing close substitutes to your product, product testing is a viable solution. Real environment testing is a means of demonstrating how differently your product performance in comparison to the competitor product. In the modern age of business, innovation is key to success. There is no better way to showcase your product USP than by allowing customers to try them out.
Pathwwway product testing can be advantage, only if carried out as a continuous process, throughout the lifecycle of the product. By gathering validated information on the selling potential of the products, marketing managers can arrive at sales forecasts for a new product and the remarketing budget for an existing product.

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