Pathwwway Web Development

For modern retailers, business disruption is an everyday quest. The Internet of Everything/IoE is about automation of and wiring of the retail space in a manner that enables communication with every possible smart device consumers interact through. Technologies have advanced to the point that sensor-enabled products that facilitate data production and transmission have come into play. IoE needs to be seen more than just automation and the connection of devices allowing control with the mobile device. IoE is data collected for real-value addition. The ability to accumulate and analyse data is changing the way customer loyalty programs approach modern retailers . The focus now is on people, technology and business processes and how these interact.   How IoE Technologies Impact Customer Loyalty? The interaction between data and things produced impact daily experience. IoE technology enables and empowers powerful loyalty experiences. It even impacts how retail customer...

Continuous customer engagement is the aim of every loyalty app. In contrast, traditional customer loyalty programs are slowly eroding in value. Loyalty apps have become a critical means of rewarding loyal customers. Amazing user retention strategies inspire users to come back on mobile apps time and again. Card and email-based loyalty programs are being replaced by mobile-first loyalty programs. Loyalty apps build a marketplace where customers can get everyday deals. This holds true for brands as well. App-based loyalty programs work as an effective tactic when it comes to increasing customer lifetime value. In the past, small businesses and startups could not compete with well-developed rewards and loyalty programs gargantuan and massive brands and giant stores were bringing to the table. Thanks to web-based loyalty programs and third-party reward apps, mobile technologies have created a level playing field for all businesses, replacing the age-old punch cards or outmoded ema...

In an industry driven by intense competition and new brands each day, customers seek to be rewarded for their loyalty.   Customer loyalty programs offer benefits for customers, and also for businesses, as they ensure customer data about purchase history and shopping preferences is easier to collect. For game-changing insights, client loyalty programs are a great level-playing field. But now, customers no longer want paper punch-card systems or plastic reward cards creating clutter in the wallet and taking space on the key-chain. Customer mobile loyalty apps are rapidly changing the way customers are rewarded. Mobilising Customer Loyalty Customer loyalty mobile apps offer rich, contextual data and personal connections brands could earlier only imagine. The value of loyalty program applications is growing, because mobile ensures everything is in real-time. Brand loyalty has moved past discounts, points accumulation or even in-store credit. The focus is on creating new an...

A loyalty card offers a lot of shortcuts to coupons, discounts and special incentive programs. But the biggest problem in the digital age of fast connectivity and even quicker customer fulfilment, customer loyalty programs based on cards are dying out. Many consumers even feel these cards violate privacy or result in too much marketing spam. Given that cards require personal data, the question of data privacy in the GDPR era is too much of an issue. How Data is Used When businesses sign you up for customer loyalty schemes, they have the incentive to use data collected to send marketing collateral and this can prove to be a source of unwanted intrusion. Based on company policies and practices, a loyalty card can be a real information gathering device for businesses and customers may, therefore, distrust the card-based loyalty schemes. Limited Savings For many customers, the amount saved through loyalty cards is not worth the effort of giving out personal information...

Consumers are becoming increasingly demanding about how businesses and brands engage with them through social media platforms. The pressure on marketers is to effectively adapt communications and engagement strategies if one seeks to transform social media interactions and foster brand advocacy. Customer loyalty programs are increasingly focused on social media platforms. Surprisingly though, only one-third of businesses worldwide have a presence on social media as against the millions of customers. There are significant opportunities for leveraging Facebook to connect and communicate with customers. Providing Fast And Accurate Support Social media like Facebook are used by leading brands in customer loyalty programs to provide fast and accurate support for questions. Facebook messages are treated much the same way as emails or phone calls, for a proactive customer service team. Customer feedback is used to understand how to serve customers through different touchpoin...