Pathwwway Web Development

Having your own home page on YouTube is big plus point for your video marketing budget. You can ensure that all your videos are sorted, streamlined and featured in an optimized manner. YouTube has become the stellar video marketing platform and attracts over 30 million visitors per day. Win your YouTube presence with these smart digital tips on internet marketing. Set A Well-Defined Target For Your YouTube Campaigns As in the case of any other marketing program, the success of targeted YouTube marketing begins with a detailed analysis of the target market. Validate your business mission and conduct a systematic keyword research. Ascertain why your customers would want to watch your YouTube video and most importantly, what search phrases will they key in to browse the platform for relevant information. Study the themes that can bring high quality traffic. Competitor intelligence will also help in making your channel unique and one step above them. Make The Channel Appear ...

Internet marketing was born, when Tim Berners Lee and his team conceived of the Netscape browser and galvanised the evolution of the World Wide Web. Digital marketing, as it exists today, is widely different. It was also during the 1990s that search engines were born. It was in 1993 that the first clickable banner went live. Another milestone for digital marketers was reached. With companies purchasing website banner ads, online marketing finally arrived. Growth of Search Engines For Marketing Online It was in 1994 that a search engine called Yahoo! was created. That’s actually when people started searching the web for data. More search engines popped up as the years advanced and SEM thrived. Tools like Alexa, HotBot and LookSmart debuted. It was during this time that web marketing pros started working on search engine optimization. This was to ensure that the websites appeared on the top of search engine rankings when people searched for certain terms. In 1997-1998, anoth...

Big Tobacco has always been big on marketing, and now, these top 5 tobacco brands – Chinese National Tobacco Company, Imperial Group, Japan Tobacco, Philip Morris International, British American Tobacco are set to usher in a new era in advertising. The rise of internet marketing, especially in developing countries is the reason for the success of these mammoth tobacco conglomerates. Consider the numbers, and you’ll see why. China has over 1.2 billion smokers and over 38% of total cigarette consumption in the world is traced to this emerging economy. Japan has 25 million smokers. Indonesia is not that far behind at 239 million smokers. So, given that smartphone usage and increasing internet penetration in these countries is rising, quite naturally Big Tobacco will tap twin benefits to boost profits. The results are phenomenal. More than 6 trillion cigarettes are sold each year and over USD 400 billion generated in revenue. Clever usage of online marketing strategies and rel...

Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    

Internet marketing firms need scale and data vendors need to provide volumes of data for a buy-in. This is where third party personal information comes in. 2019 marks a watershed moment wherein the use of cookies now focuses on user consent. Even with such changes, third-party data becomes vital for marketers to thrive. Third-party offline or online data is far more nuanced, accurate and scalable than even first-party data. The information offered by data warehouses and third-party data collectors is accurate across a plethora of demographic and psychographic variables including income range, age, gender, asset range, housing, smartphone preferences, education, sports preferences, investment behaviour, voting preferences, retail banking behaviour, automotive behaviour, insurance and telecom behaviour, credit card and mortgage history and purchase intent. Even with social networks negating the use of third-party data, the avenues for rich databases remain ever expanding. Th...