Why Pathwwway Product Testing is Only Your First Step on Your Route to Success!


If businesses are in the dark as to how their products will perform in the real market, even a killer product idea will fail in the execution stage. Mass production comes at exorbitant costs and only data-driven Pathwwway product testing can lay such apprehensions to rest. Designing a product without what customers expect in your products and what changes they would like to see in them, is the major reason for product failures. Testing is thus a precursor to sustainable success in existing and new markets.

  • Product Testing Creates A Community Of Early Adopters

Testers and reviewers get are given a good chance to invest time in your brand. Since people try out products with a view to purchasing them in the future, they are sure to render their critical analysis. This kind of unbiased and neutral feedback, creates a sense of bonding between the tester and the brand. Their buy-in is secured in the early stages, so that when the product is finally launched, these early-stage adopters will represent a part of the market that believes and endorses your brand.

  • It Pushes More Leads Down The Sales Funnel

When product tests with free trials are offered in a time-bound manner, a sense of urgency is created. This is evident in the case of free trial of services for a limited time, post which access to the service becomes paid. A sense of urgency to make the buying decision coupled with a fear of missing out a great product, makes a winning combination for your business. This results in enhanced rate of conversions, when compared to sales attempts made to customers who are strangers to what is being offered in your product.

  • Shelf-Life Testing Of Products Helps Build Brand Credibility

Shelf-life testing is an integral part of product testing especially in the case of consumables. It helps businesses to arrive at accurate time periods before which the products must be used. It also helps in figuring out the best ways to extend shelf-life by testing various storage conditions. Better confirmation with statutory compliances is ensured. Businesses can now make claims as to shelf-life confidently and with credibility.

  • Determination Of An Optimum Pricing Policy

Price is the most market-centric component of the marketing mix. It is difficult to experience success without an optimum pricing policy. Product performance and customer feedback are very impactful in validation of your pricing strategies. Prices for variants of the product, pricing in regional and international markets and charges for shipping and returns are all determined based on customer acceptance of the product at a given time and price.
In the early days of manipulative marketing, not much care was devoted post-purchase feedback and CX. Businesses were focused on pushing products off the shelves and multiplying the profit figures. But today, customer acceptance and brand perception have become make-or-break factors for businesses to survive. Pathwwway product testing offers a preview or a snapshot of the real product to customers, whose opinions and feedbacks go a long way into finalizing the product design, technology, pricing and packaging.

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