Pathwwway Web Development

Custom designs are exclusive, unique and are tailored in a way to set your business apart from those of competitors. The off-the-shelf pre-designed templates are a popularly used alternative for the custom web design, but such borrowed themes, can never take the place of a handcrafted web design   customized to your specific requirements. Hidden Costs In The Supposedly Cheap-To-Buy Templates Though templates certainly cost you less in terms of development and design, there are many cleverly hidden costs in the option. The first concern is that the template charges low for the starter pack, but any major customization will warrant additional costs. Some templates may be locked so that you will not be able to customize some sections at all. Plug-ins and updates may be frequently required in the future, that may not always come free. And since you do not have an exclusive design, marketing the website will add additional cost, whereas a custom design sells for itself. T...

When it comes to websites, size does make a big difference. Smaller websites download faster for those who request them online. The size of a website is determined by physical file sizes and not actual sizes of the page appearing on the screen. Given that every second counts while downloading the web-page, custom web design teams focus on optimal size rather than cumbersome sites that are hard to load. The abandonment rates of web pages, according to research, happens only after seconds of waiting time. Internet surfers are impatient when clicking a link, so when websites slow almost instantaneously, viewers don’t hesitate to press the back button. Why Big Sites Create Big Problems? Web pages typically comprise elements like the HTML code, style sheets, images, JavaScript, media such as video, flash, audio etc. as well as custom fonts. Apart from typically small HTML codes and style sheet codes, the file size of remaining elements can be large depending on how web pag...

Custom web design is evolving as brands grow. Part of a competitive industry, each business that seeks this growth must have an updated website and vibrant online presence. So, let’s dive deep into understanding which industries need the services of a new custom web designer every six months and why: Clothing and Retail Apparel Clothing and retail apparel brands are always evolving with changing fashion trends and customer preferences. Consider clothing brand American Eagle which also co-owns comfort wear brand Aerie targeted towards athleisure. The American Eagle brand has given equal prominence to its fashion labels, utilising colour, structure and features for highlighting the uniqueness of the brand. Technology For those seeking a corporate website with a minimalist and iconic approach, check out Pixar and Apple, both of which were created by Steve Jobs. Tech brands like these need to stay ahead of the curve because as trends are evolving and technologies are chang...

Custom web design requires careful planning and flawless execution. That is why those looking to change a simple WordPress site into a custom or bespoke site need to hire the right website design and development firm. Using templates and themes in WordPress may guarantee short development time, but when it comes to uniqueness and originality, nothing can beat a custom website design. Most businesses make the error of thinking a custom job will be expensive, because of the need to hire web design experts. But custom web designers can make the process cost-efficient and easy to implement. Benefits of Custom Websites A custom website has a unique design. One can focus on a personalized web design that fits the business. Additionally, website designers ensure the site is search-engine friendly, which is great for attracting traffic and converting leads. In addition, the website is also adaptable to business needs. As your business grows, the website has good scalability. S...

China may have a vibrant internet ecosystem comprising 721 million web users, but only half of the country is using the world wide web, as compared to 90 per cent in countries like the US. Another problem is their website design and development proficiency. One major problem in outsourcing custom web design to China is the lack of English literacy. Besides language barriers, web designers and developers from China can also be a real let-down when it comes to professionalism, adherence to timelines and quality control. Your business will face none of these problems with Pathwwway. Chinese Whispers and Miscommunication Lack of communication or barriers in understanding can impact web design. Consider what it means for the quality of the coding as well. The code may work, but when you have Chinese techies with less than proficient language skills using English syntax for HTML tags, JavaScript calls or C#, this can be a real problem. Source codes and user interfaces need to fo...