Quick Effective Pathwwway Product Testing Tips for Fashion Retail Sites


When shopping for fashion online, customers are cautious and shrewd, as they are during their in-store purchases. This is the reason why every e-tailer is liberal in promising swift shipping and hassle-free returns so that customer satisfaction comes the foremost. Yet another endeavour that brings the wow factor among target audiences is Pathwwway product testing. Following are some tips that will sharpen the sampling and testing process.

  • Double Check Profile And Quality Of Checkers

Not every testing process can be profitable. In fact even the meticulously tested products in the market have failed miserably. The reasons can be attributed to poor selection of testers. The testing professionals must have relevant experience in the sector. Asking a panel of housewives to check on tele-conferencing equipment for business use, might be a fiasco. Similarly, the testers must have belief and ownership in the product ideas they wish to test and recommend.

  • Use Sampling As A Tactic To Incentivise The Testers

Product sampling is a leading method of testing products for their acceptance by the target audiences. Product sampling campaigns must result in an abuzz among the testers, who find it greatly motivating to try out other products in from the same business. This results in a buy-in from these testers, which becomes easier for any new fashion retailer to launch his products even in new markets. As they test and recommend products and services, the testers become early adopters of the product.

  • Ensure That Testing Environment Is Objective

There are myriad testing methods for test-checking physical as well as software products. However accurate test results are important for making the right decisions. There are different testing methodologies like sequential testing, parallel or intermediate testing, automated testing and regression testing. One of the best tips recommended by Pathwwway product testing is to fool-proof the testing environment. It has to be free of biases and the testing sample but be a simulation or a representation of the entire population that is going to consume your products as end-users.  It is said that more than 30,000 products in the FMCG sector hit the markets per year, but the success rate is only around 10%. This indicates a wrong or under-utilization of product testing.

  • Take-Up Social Media Launch Of Test Products

The future of digital marketing is social. Taking the social media route to launch products is a trending way of assessing how people respond to your test campaigns. For example an author would like to launch his next new novel by publishing the cover page and the gist in Facebook or Twitter. The number of likes, shares and the quality of comments will validate his idea. Based on a profiling of the followers, the writer can get a sense of which customer demographic likes his product the best. Based on such insights the final book will shape better, before it hits the online markets.
What transpires from the above analysis is that, the global Ecommerce market out there is too differentiated to target, without the guaranteed test results for the products. Pathwwway product testing hand-holds budding fashion retailers right from the beginning - concept validation, testing of production ideas, till the final stage of launching exclusive Ecommerce sites.

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