Pathwwway Web Development

Digital marketing is often equated with social media, SEO and Google AdWords. However, it is only part of internet marketing. Online marketing encompasses a lot more than that. When you advertise, market and promote products and services by using digital electronic devices, it is said to be exactly what web marketing constitutes. While internet marketing is a relatively new term, it’s origin dates back to 100s of years, specifically the 1890s. It can all be traced back to 1895, when Italian engineer, aristocrat and inventor Guglielmo Marconi transmitted wireless radio signals across a long distance. By 1896, his invention of the radio was well known. In 1899, Marconi demonstrated the first wireless transmission through a radio to England. So, what has this got to do with digital marketers in the modern age, tapping social media and online channels? Everything, according to the marketing experts who hold Marconi to be the father of online marketing. Here’s how it works out. ...

One of the world’s biggest digital marketing hubs, Twitter began as a forum in 2006. Jack Dorsey, the founder of Twitter, had originally conceived it as a text-based communication platform. During a brainstorming session with co-founders Biz Stone and Evan Williams, Jack received the green signal to develop the product further. Software developer Noah Glass came up with the original name of this social networking platform, twttr as well as its final incarnation, Twitter. Jack sent the first message on Twitter in March 2006. More than 60K tweets were sent in the 2007 South by Southwest Interactive Conference per day at an event, whereby the Twitter team took advantage of the viral nature of the interaction. Since then, it became a major digital marketing platform . As Twitter gained in stature, it shifted the number of characters from 140 to 280 in 2017. Here’s how the social networking giant has spread its wings and soared: Flying on an Innovation High As the user base...

Your website may soon be launched, once it is crafted to perfection. But if you think once the design and development process comes to a close, the website is ready for launch, think again! Digital marketing is a very important and critical step for ensuring your site actually attracts visitors and converts qualified leads into loyal clients. Without a solid comprehension of why online marketing is a crucial part of the pre-launch strategy, well-intentioned web design teams can go wrong, thereby impacting future traffic, sales and leads. With the right research and proper planning, these issues can be avoided. Prepare a Coming Soon Page That Builds a Buzz Even with the heavy lifting done, there are quite a few factors that need to be taken into consideration when it comes to launching your site. The staging site should be replete with a ‘coming soon’ page. What is the purpose of this? Well, it builds a buzz and generates publicity for the site even before the launch. So be...

Around 81% of people aged between 18-24 in the US, check their personal emails through their smartphones. The statistic says it all - the mobile-first era prevails. The number of Smartphone users in the US is expected to reach 257.76 million by 2020. As marketing goes mobile, it is time for businesses to keep pace with advancements in wearable technology. Digital Marketing Through The Mobile Channel Getting access to the smartphones of the market can be achieved through various means. Mails, social media, apps, SMS, push notifications and many more techniques are being used by digital marketers. As such, mobile marketing is a multi-channel strategy. Since the hand-held devices are accessed instantly, larger business goals like revenue enlargement, churn reduction and brand awareness are all easily achieved through the use of a smart digital marketing software. Trending Software To Tap The Mobile Audiences Mobile user interface and functionality are the key determinan...

The smart home technology has transformed the way the global kitchen and bath businesses function and build their brand. Designing a bath or a kitchen has now become a turnkey project, complete with 3D visualization, AI and machine learning concepts. The target audience is cost-conscious as well as quality-conscious. Online marketing vehicles have helped these businesses gain customer insights, increase lead generation and conversion. The overall marketing ROI has multiplied with the onset of digital trends in the kitchen and bathroom industry. Website Marketing For The Kitchen And Bath Industry For effective outreach to the market segments of K & B designers, distributors, remodelers and dealers, a highly functional and UI based web design is a must. Since the industry is closely connected to the hospitality sector and the markets of residential users, every aspect of your web-design comes of use as a digital marketing platform . The web design is fully optimized for s...