Pathwwway Web Development

Search engine optimisation audits are generally considered to be time-consuming and long-drawn out. But SEO audits are absolutely vital for new clients, as well as poorly performing websites. Even regular sites need an SEO audit once in every 4-6 months. As a whopping 93% of all online experiences start with search engines, as per Search Engine Journal, you need regular SEO audits to ensure your site is relevant and ranks well. SEO is a constantly changing landscape. This is the reason why companies must re-evaluate their SEO strategies through audits. Some of the reasons your site needs an audit could be poor content, broken links or more. Search engines are constantly updating algorithms and you need to stay up to date. Here’s how an internet marketing agency can help you: Focus on Analytics One of the first steps for an internet marketing agency is to do an SEO audit of an existing site. For this, marketers must rely on analytics. Even when setting up a new site f...

Digital marketing has now become a lucrative career path for many young and vibrant marketing professionals. Many solopreneurs have launched their own ventures and have found themselves going public within a short time frame. The top 100 web marketers in the UK have found their average billings increase by 20% annually and have collectively reached the £2.8 billion mark. For those aspiring minds that want to launch their entrepreneurial journeys by starting an internet marketing agency, here are some guidelines to make it big. Begin With A Word press Agency Site Wordpress comes to the aid of those SMEs looking to create web designs on a tight budget. Wordpress solutions not only help in rendering world class web designs but also makes the process much quicker. It is a best way to learn the ropes by getting your team to build its own Wordpress site. With amazing themes, extensions and add-ons, a UI based Wordpress site becomes your virtual salesman. Get together the blen...

Amateur photographers with a yen for capturing the perfect shot need the right internet marketing agency, if they want to hit the mark and build their clientele. As a budding photographer, you need to move past just shutter speeds or camera models. You also need to speak the language of SEO and CRO. And for that, you definitely need the best internet marketing firm in the business. Getting your Portfolio Online To get your portfolio on the first page of search engine rankings, you don’t need a magic spell or a costly technique. Rather than a yellow brick road, you need to take the help of a personalised internet marketing plan. A good portion of your job as a photographer is to build rapport with clients. With so many shutter-bugs in the market, why should a client opt for your photography services? From websites to social media, blogs to emails, all online channels of communication are a great way to boost your visibility online. Garnering Positive Reviews In this...

A top internet marketing agency can work its magic for your business. With more creative and skilled agencies coming up all the time, what criteria should be applied to know if a digital marketing agency is as great as they claim to be? Here are the defining features of a top digital marketing agency you cannot do without. A Powerhouse Team A leading digital marketing agency is made up of a diverse team of talented, expert professionals. A great agency is proud of their team and puts them front and centre. The agency specialises in a multi-disciplined team with unique expertise in a range of areas including design, content strategy, development, SEO, social media, brand development and much more. You also need to check if the owners and founders take an active interest in the functioning of the agency. An Updated Array of Tools and Technologies A top digital marketing agency sets up tools to get the job done and has plenty of experience regarding how to use it. Too...

People love their pets and consider them to be family members, so, an internet marketing agency looking to access the fast growing pet supply market in the US needs to market products in the right way. Pet owners need to be convinced that products on offer meet quality standards and then there will be a solid clientele. Detailed information needs to be given out through targeted mailing lists, samples, online presence and hosting events to effectively market the pet supply brand. Free Newsletters and Reports Getting information to the consumers likely to buy healthy pet foods is essential. An internet marketing agency can provide free online newsletters in which articles are featured on how to have a healthy pet and include information regarding the pet supply products and businesses. Advertising the newsletter on the web, internet marketers need to focus on partnering local vets, kennels and pet groomers to give out copies and release news about samples at pet online for...