Pathwwway Web Development

The biggest question that faces a business looking to build online visibility is whether it should outsource the work to a web developer, or go for DIY designs? Whether you’re a startup just on the cusp of growth or an established enterprise, this is a question that most businesses face. There a... Read More

All popular business website designs today were once a budding startup. They neither had huge teams of product and design engineers nor did they have a promising budget to invest in the design of their websites. Despite a minimal budget and design limitations, they came up with simple yet... Read More

Whether it’s search advertising, search engine optimisation, or even boosting social media presence, Pathwwway success has always focused on designing online marketing campaigns that are engaging and incisive. The Pathwwway success team focuses on optimising the URL in search ads, including i... Read More

A Full-Fledged Customer Relationship Management Software The name CRM may sound sophisticated but in reality, it is a must-have, even on a shoestring marketing budget. Loyalty marketing may happen in the business across various levels and in various stages of the customer journey. A CRM helps... Read More

Looking to increase the time a user spends on your site? Low session duration raises bounce rates and gets in the way of conversions. The time spent by users on your site is a clear indication of how they feel about it. If users leave your site without taking the time to use or enjoy its... Read More

Customer Loyalty Programs are an opportunity for firms to connect with their existing customers and leverage their buying power. It is a learning opportunity for businesses to understand their target market better, so that with every repurchase it is not only sales that get multiplied but also... Read More

Are you planning to create a website for your small business? Are your clients requesting more features to be added to your business website? Do you feel you have outgrown the old design of your website which now requires a revamping? Whatever the case, whenever you think it is time to update... Read More

In 1991 the first ever website was published. Web design has come a long way since then. The first website itself heralded the digital revolution. From GIFs and bright colours to other historical web design choices, the entire website development process has brought about a revolution for... Read More

Among the oldest adages known to marketers is this: Know your audience. It makes sense as marketers need to know who they are trying to communicate with and how to connect effectively. Once a web-development agency has identified the audience and helped your business to engage with them, your... Read More

Repeat business is the most tangible metric of the long-term sustenance of a business. It is a measure of the credibility and repute enjoyed by the business. It is a powerful force against customer churn that drains the sales funnel. Retention marketing is the sustained endeavour to cultivate... Read More

It is a proven metric for ecommerce as well as traditional retailers that repeat business is more rewarding and consistent than fresh business. Selling to existing customers is much easier, since a brand connection has already been established. However, with competition dominating, it is... Read More

When it comes to buzzwords, nothing beats tech-savvy ecommerce web development, given the high levels of internet usage today. Whether it’s social media or web presence, businesses that stay ahead thrive from the word go if they have a massive online presence. Since the explosion of ecommerce s... Read More

With Pathwwway partners are set to offer tools to help content providers maximise business returns and make each user’s experience unique. Your company can cut down on multiple and varied integration fees, monthly minimum expenses or high revenue-sharing charges levied by many providers. Let’s ta... Read More

Twitter Advertising And Its Outreach Twitter ads bring instant traffic to your business. Twitter advertising builds brand awareness by encouraging reach out to a large number of high value customers. By targeting relevant keywords used in tweets, businesses can cherry pick their target... Read More

The Do-It-Yourself approach places you and only you behind the wheel, in total control of the digital marketing strategy. This is a risk, since the resources assigned may not be spread across those channels with the most influence. Digital media trends are changing frequently and you need to be... Read More

An efficient web marketing plan ensures that all the resources invested are channelled properly and that no effort is spared to achieve your digital marketing goals. Measuring efficiency is an effort to justify the time and resources of your marketing budget. An effective marketing plan, on the... Read More

Social media today serves multiple purposes, beyond entertainment and socializing. Internet marketing specialists have been the prime movers in identifying strategic ways and means to gain maximum mileage for the brand value of their clients using the powerful features. Social media takes the... Read More

Digital marketing is all about reaching worldwide in a time and cost that bring the required ROI and brand value to businesses. Marketing on Facebook has revolutionized traditional business development. Attractiveness, appeal and audience-centric publicity are the cornerstones of Facebook... Read More

With the increase of ecommerce businesses, more and more retailers are turning to ecommerce website development to sell their stuff. The past few decades have witnessed more and more people turning to online shopping to purchase items for daily use. In spite of the growing number of online... Read More

#1 Nike Nike, the American MNC, which is a forerunner in the manufacture and marketing of footwear, apparel and accessories applies up internet marketing on a war front. Its social media campaigns are world famous including "Nike Free Running Karaoke Mix" based on the popular song "I would... Read More

The price of making a small business website design can start from 2000 to 5000 dollars for a local micro-company, and thousands more dollars for anything else even slightly more complicated. It can reach up to tens of thousands of dollars in the case of being a complex web or online store. Let's go into detail. Maintaining a presence on the Internet through the small business website design is   key in any marketing strategy . This is true of companies already established in the market and for startups. The need arises from the desire to take advantage of the potential market that lives on the Internet and is willing to buy what we are selling. Design the Web Page Yourself It is true that there is no business if you do not have a Web page. It is true because we are still living through this stage of transition. In the not too distant future, a small business website design will be carried out in parallel with the efforts to set up a physical store. In fact, it i...

Having a website does not simply mean that you create one page with all of your information. You have got to be sure to implement responsive web design as well. In this article, we will explore two points (of many) that we must take into account to improve the outcome of your website immediately, simply and without much investment. Be Specific When you start in business, the temptation to have "everyone" as customers are simply too big. After a while, we are realizing that there is a certain group of clients with whom we understand ourselves better, with whom we can work better, with those who "have more wave" or simply those we can help better. This segmentation can occur through several topics (eg: pay better, pay on time, are more receptive to your advice, have a greater return on investment with your product or service ...) and makes us "more useful" for a certain client profile. Choose a list of sample clients, with whom you like to wo...

Online marketing covers a large number of aspects, but with these tips, you will have the basic knowledge to boost your business in the long term. The Internet is the cheapest, most versatile and easiest tool to generate a successful sales strategy. Although you do not need deep knowledge about online marketing, it is good to follow the advice of the experts to strengthen your strategies. Have a Goal or Plan The first step is to plan the objectives and goals of the online marketing strategy you want to implement. Otherwise, it will be very difficult for you to reach them.   Establishing and quantifying short, medium and long-term objectives can greatly help you achieve them. Remember that these objectives may change according to the statistics and results you obtain. Use the Right Marketing Tools A great advantage, and perhaps also a disadvantage, of internet marketing is that you can adapt or change the strategies according to the trends and the figures you obtain...

For a large or small company today it is essential to think, plan and execute an internet marketing campaign to grow your business. There are many reasons why, but the fundamental reasons are the savings in promotion costs and the specific segmentation of your target market. You need to have an effective internet marketing plan. It is important to formulate a strategic plan for each particular campaign, such as the launch of a new product or service. Here we share the steps and some help to create it: Select Your Marketing Channels There are a large number of options for the activities to include in your digital marketing campaign. Not all options will work well for your campaign or your business. The job is to determine which marketing strategies will be most effective based on the clients you want to reach. Some examples of channels and tools that you can include on your list are Blog Search engine positioning (SEO) and Email marketing, which is just a few examples. T...