How to Start an Internet Marketing Campaign

For a large or small company today it is essential to think, plan and execute an internet marketing campaign to grow your business. There are many reasons why, but the fundamental reasons are the savings in promotion costs and the specific segmentation of your target market.

You need to have an effective internet marketing plan. It is important to formulate a strategic plan for each particular campaign, such as the launch of a new product or service.

Here we share the steps and some help to create it:

• Select Your Marketing Channels

There are a large number of options for the activities to include in your digital marketing campaign. Not all options will work well for your campaign or your business. The job is to determine which marketing strategies will be most effective based on the clients you want to reach.

Some examples of channels and tools that you can include on your list are Blog Search engine positioning (SEO) and Email marketing, which is just a few examples. These channels are incredibly effective for internet marketing.

Be careful: when it comes to doing everything, covering too much will weaken the strength of your campaign. Choose four or five channels and concentrate the action there, steadily and with quality content.

• Determine Objectives to Achieve and Metrics to Control

Remember that we are talking about a punctual marketing campaign to promote a new product. Regardless of the objectives of your marketing master plan, these should be aligned but it does not have to be the same.

The objectives, for example, can be to generate a list of potential buyers of the new product or to Increase the number of Facebook fans or Twitter followers. Deciding between these objectives is crucial for internet marketing.

•  Assign the Marketing Tactics

Write down the tactics you plan to use in your online marketing campaign, and assign a frequency to complete each task. Let's see the previous list to show an example of what could be done with each one:

Blog: publications (post) two per week.

Search engine optimization: once a month.

These are just two tactics that need to be considered for internet marketing.

• Responsibility for Marketing Tasks

If you are a small business owner, it is likely that at first you want or have to carry out the marketing campaign yourself. We advise you to delegate a large part of the tasks to professionals to ensure the success of your campaign, or to people trained in your environment. If you do not have them, try to train some collaborators or employees. For example, if you are redesigning your website, you will have to hire a web developer, who works together with the person responsible for SEO, they are tasks that should be delegated.

If you want to be successful in internet marketing then try and follow all of these steps. This is because all of these steps are essential to create a successful campaign, just ask any veteran internet entrepreneur!