Optimize Your Responsive Web Design to Beat Your Competition


Having a website does not simply mean that you create one page with all of your information. You have got to be sure to implement responsive web design as well. In this article, we will explore two points (of many) that we must take into account to improve the outcome of your website immediately, simply and without much investment.
  • Be Specific
When you start in business, the temptation to have "everyone" as customers are simply too big. After a while, we are realizing that there is a certain group of clients with whom we understand ourselves better, with whom we can work better, with those who "have more wave" or simply those we can help better.
This segmentation can occur through several topics (eg: pay better, pay on time, are more receptive to your advice, have a greater return on investment with your product or service ...) and makes us "more useful" for a certain client profile.

Choose a list of sample clients, with whom you like to work the most and describe their type and characteristics (ex: they are accounting studies of more than ten employees, they are car agencies whatever). Identify your topics of interest, how they communicate, what they like. Identifying potential clients is helpful for responsive web design planning.
  • Make Things Easier in Your Web Design
Your website is usually the first contact experience that a customer will have with our company. Yes, that's how significant it is.
It is important that by "entering" it, the user and potential client know immediately what to do to find what they are looking for, where to go and how to manage without help.

But what many web designs fail at today is this: What happens when you find what you are looking for? Well, then you must suppose that your customer should call by phone, go to the commercial place etc.

It is vital that the entire site, and especially next to each product or service, the user finds a "call to action" (" Call to Action ") that is clear, simple and makes it easier to understand what to do next : "Click here for more information", "I want to know more", "Contact us" or any other kind of helpful design choice for responsive web design. 

That "CTA" will take you to the contact website, a form or any other section of our site that serves as a means of contacting us.

Check if there are "calls to action" in your responsive web design. If not, think about the "path" your client will follow when navigating and select the places where you think it will have the most impact. Do not forget to post a message that "call the action" and a link to your contact page.
  • Conclusion:
As I think we all know at this point in our lives, there are no magic solutions at all. Anyway, we are also clear that with the adoption of certain behaviors already proven by others previously, we have more possibilities to facilitate our success. As long as you follow these tips, then creating responsive web design should be much easier. 

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