Optimize Your Responsive Web Design to Beat Your Competition
Having a website
does not simply mean that you create one page with all of your information. You
have got to be sure to implement responsive web design as well. In this
article, we will explore two points (of many) that we must take into account to
improve the outcome of your website immediately, simply and without much
investment.
- Be Specific
When you start in business, the temptation to have
"everyone" as customers are simply too big. After a while, we are
realizing that there is a certain group of clients with whom we understand
ourselves better, with whom we can work better, with those who "have more
wave" or simply those we can help better.
This segmentation
can occur through several topics (eg: pay better, pay on time, are more
receptive to your advice, have a greater return on investment with your product
or service ...) and makes us "more useful" for a certain client
profile.
Choose a list of
sample clients, with whom you like to work the most and describe their type and
characteristics (ex: they are accounting studies of more than ten employees,
they are car agencies whatever). Identify your topics of interest, how they
communicate, what they like. Identifying potential clients is helpful for responsive web design planning.
- Make Things Easier in Your Web Design
Your website is
usually the first contact experience that a customer will have with our
company. Yes, that's how significant it is.
It is important
that by "entering" it, the user and potential client know immediately
what to do to find what they are looking for, where to go and how to manage
without help.
But what many web
designs fail at today is this: What happens when you find what you are looking
for? Well, then you must suppose that your customer should call by phone, go to
the commercial place etc.
It is vital that
the entire site, and especially next to each product or service, the user finds
a "call to action" (" Call to Action ") that is clear,
simple and makes it easier to understand what to do next : "Click here for
more information", "I want to know more", "Contact us"
or any other kind of helpful design choice for responsive web design.
That
"CTA" will take you to the contact website, a form or any other
section of our site that serves as a means of contacting us.
Check if there are
"calls to action" in your responsive web design. If not, think about
the "path" your client will follow when navigating and select the
places where you think it will have the most impact. Do not forget to post a
message that "call the action" and a link to your contact page.
- Conclusion:
As I think we all
know at this point in our lives, there are no magic solutions at all. Anyway,
we are also clear that with the adoption of certain behaviors already proven by
others previously, we have more possibilities to facilitate our success. As
long as you follow these tips, then creating responsive web design should be
much easier.