How To Start Building Your Own Internet Marketing Agency


Digital marketing has now become a lucrative career path for many young and vibrant marketing professionals. Many solopreneurs have launched their own ventures and have found themselves going public within a short time frame. The top 100 web marketers in the UK have found their average billings increase by 20% annually and have collectively reached the £2.8 billion mark. For those aspiring minds that want to launch their entrepreneurial journeys by starting an internet marketing agency, here are some guidelines to make it big.

  • Begin With A Word press Agency Site

Wordpress comes to the aid of those SMEs looking to create web designs on a tight budget. Wordpress solutions not only help in rendering world class web designs but also makes the process much quicker. It is a best way to learn the ropes by getting your team to build its own Wordpress site. With amazing themes, extensions and add-ons, a UI based Wordpress site becomes your virtual salesman. Get together the blend of compelling graphics, animations, inspiring content, opt-in forms and live chat, to make your website a launch pad to growth.

  • Do Not Attempt Providing Too Many Services When You Start

When you have chosen digital marketing as your business goal, a wide range of services are selling like hot cakes. Almost all business and  NGO sectors have gone digital. From SEO, SEM and mail marketing, to custom web design, online reputation management and Ecommerce management, you can pick and choose any number of services. But the wise way to grow is by learning to specialize in a few key services first and then expand consistently. Providing full-spectrum may be tempting, but you need strong financial and marketing resources for the same, which may not be feasible at least till you break-even.

  • Networking Is Vital To Grow Your Brand

When you start an internet marketing agency, growing up as a brand is the core challenge that lies ahead. Competition is intense in the field and every networking opportunity must be seized upon to create brand awareness. Some ways to network include participation in various newbie events, crowdsourcing campaigns, social media contests, webinars and online workshops, guest blogging and subscribing for memberships in relevant associations, forums and guild, to mention a few.

  • Give Away Freebies To Attract Your First Set Of Customers

Till you establish your brand, getting traffic to your website will be a challenge, no matter how effective you are with your SEO campaigns. Incentivise people by offering them a little something that will attract attention. For example, many web agencies provide a free online consultation or a free audit of customer website and present them with insights thereof. Free access to white papers and research articles may also be given.
There is no watertight checklist to get you rolling and moving ahead with your dream internet marketing agency. Identify your resources and your weaknesses by doing a simple SWOT or Pestle's 5 forces analysis to understand where you stand in the industry. With a comprehensive business plan, you are all set to go. As a word of caution, chalk out a wise exit strategy if anything should go amiss.

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