How Does an Internet Marketing Agency Access the Fast Growing Pet Supply Market in the US?


People love their pets and consider them to be family members, so, an internet marketing agency looking to access the fast growing pet supply market in the US needs to market products in the right way. Pet owners need to be convinced that products on offer meet quality standards and then there will be a solid clientele. Detailed information needs to be given out through targeted mailing lists, samples, online presence and hosting events to effectively market the pet supply brand.

  • Free Newsletters and Reports

Getting information to the consumers likely to buy healthy pet foods is essential. An internet marketing agency can provide free online newsletters in which articles are featured on how to have a healthy pet and include information regarding the pet supply products and businesses. Advertising the newsletter on the web, internet marketers need to focus on partnering local vets, kennels and pet groomers to give out copies and release news about samples at pet online forums where pet owners gather.

  • Building an Online Presence

Creating a viable online presence is a profitable, cheap way of marketing products. Internet marketers need to create a website about the business that features blogs with national and local animal news. Put up a Facebook page that advertises stores and their pet supply products. One needs to have a newsletter list online. Keep the online presence vibrant by updating web pages often and submitting these to various search engines to raise readership levels.

  • The Rise of Digital Technologies

Digital technologies have disrupted different industries. The focus is on pet supplies industry now. Hi-tech social media marketing is transforming the markets at a faster pace each year. For established retailers, the focus needs to be on not just solidifying online presence, but also reinventing themselves as the premier internet shopping destination. Pet product retailers have a solid online presence.

Internet sales of pet supply products continues to rise, accounting for a massive 4 per cent of the USD 44 billion US market for pet products in 2014. Research by Packaged Facts found internet sales of pet products will grow between 10 and 15 per cent on a yearly basis through 2018 outpacing overall pet product retail sales of 5 per cent. Changing customer shopping habits and market disruptors like Amazon have framed a challenging digital future for the pet supply market in the US. 

  • The Evolution of the Internet Shopper

Successful online marketing in the pet arena stems from pet owners emerging as shopper friendly. The internet is well suited to info-centric pet products including niche items and premium products, offering a lot of opportunities to communicate detailed product information through chat groups, websites, email, blogs, social networking and online advertising.

Packaged Facts research in 2014 showed that 16 percent of dog owners used search engines to find pet supplies, as did 10 percent of cat owners. Data also shows 39 per cent of consumers choose the internet in their quest to buy quality pet foods. In the present connected ecosystem, online or ecommerce shoppers have necessitated the services of an internet marketing agency for a pet supply industry and paved the way for increased access to the pet supply market.

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