How Did Twitter Change From a Forum into the Worlds Biggest Digital Marketing Hub?

One of the world’s biggest digital marketing hubs, Twitter began as a forum in 2006. Jack Dorsey, the founder of Twitter, had originally conceived it as a text-based communication platform. During a brainstorming session with co-founders Biz Stone and Evan Williams, Jack received the green signal to develop the product further. Software developer Noah Glass came up with the original name of this social networking platform, twttr as well as its final incarnation, Twitter.

Jack sent the first message on Twitter in March 2006. More than 60K tweets were sent in the 2007 South by Southwest Interactive Conference per day at an event, whereby the Twitter team took advantage of the viral nature of the interaction. Since then, it became a major digital marketing platform. As Twitter gained in stature, it shifted the number of characters from 140 to 280 in 2017. Here’s how the social networking giant has spread its wings and soared:

• Flying on an Innovation High

As the user base of Twitter started to grow, users created fresh terms and different means of using the service. Fortune 100 boardrooms and startups alike now see the social media platform as a legitimate online marketing tool. Twitter sees 1.6 billion unique visitors per month and 500 million tweets per day. The social media platform attracts around 200 billion tweets per year. With such an impressive reach, Twitter remains a powerful way to reach audiences and get instant public messages delivered to individuals, whether it’s an audience of prospects or die-hard customers.

• Twitter for Marketing Research

When you are on this micro-blogging platform, there’s a search engine which lets you enter company names, personal names, brand names and topics. Important research is also carried out to understand your competitor’s audience. Simply enter a user’s name and get detailed information about their tweets and followers. Twitter can be used to post news or updates about services or products. Be well-versed with what people post. Sharing information about one’s self and the company as well as links to other videos and relevant news stories is important.

• Building a Powerful Brand

Twitter lets online marketers join the conversation and give their brand a personality and a voice. People want to gain information but they seek value addition as well. Twitter equips individual businesses and brands to build a following, tailor marketing campaigns and relate tweets to the groups. This creates a solid pipeline of qualified leads.

When it comes to social networking and digital marketing, this micro-blogging platform fosters social engagement, offering photo and text, backlinks, Twitter cards and hashtags. With every user on Twitter adding to the network, the chance of getting customers for the business grows further. Twitter followers further comment on your company or business, so creating identity and awareness about your brand through effective online reputation management on this online platform is simple.

Retweeting spreads the word about the business and makes the presence of your brand felt internationally. Building reciprocal links is a critical part of Twitter. The more business or company marketing or branding is showcased, the higher are the page ratings which create a presence on search engines. Viral tweets can earn links and unique page views over and above this. Twitter remains one of the most powerful ways to transform your brand online. So tweet your marketing messages on this rapidly expanding micro-blogging platform for the maximum benefits, whether you seek profits, ROI or growth.