Digital Marketing Software that Accesses the Mobile Phones of Your Target Market


Around 81% of people aged between 18-24 in the US, check their personal emails through their smartphones. The statistic says it all - the mobile-first era prevails. The number of Smartphone users in the US is expected to reach 257.76 million by 2020. As marketing goes mobile, it is time for businesses to keep pace with advancements in wearable technology.

  • Digital Marketing Through The Mobile Channel

Getting access to the smartphones of the market can be achieved through various means. Mails, social media, apps, SMS, push notifications and many more techniques are being used by digital marketers. As such, mobile marketing is a multi-channel strategy. Since the hand-held devices are accessed instantly, larger business goals like revenue enlargement, churn reduction and brand awareness are all easily achieved through the use of a smart digital marketing software.

  • Trending Software To Tap The Mobile Audiences

Mobile user interface and functionality are the key determinants in hand-picking the best software. Swrve is one of the most leading mobile marketing automation software choices. It acts as an end-to-end customer interaction engine. For text marketing, tools like EZ texting and SendPulse are highly effective, providing services like SMS, MMS blasts, broadcasts and analytics. Customer.io is an innovative app uses behavioural techniques to personalize messages sent to the target market. WebEngage is another digital solution to deliver meaningful experiences to customers through their smartphones. In evaluating various software options, features like location-based marketing and contextual targeting must be looked at.

  • Tapping The Social Media Users Through Mobile Marketing

Social media users show a progressive trend in accessing their accounts through mobile phones instead of the computer. This has given a great fillip to mobile marketing. Mobile social media marketing has come of age. Placing mobile ads in the social media pages have caused a dramatic increase in the conversion rates. Social media digital marketing apps and tools like Trello, Tweetbot, Buffer and Dropbox can create a positive impact in tapping into social media traffic. They not only provide reasons to reach the smartphones of your customers but also interact with them and get useful insights.

  • The Role Of Cross-Platform Apps In Marketing To The Smartphone Generation

Apps enable instant access to your landing pages, at the tap of the Smartphone screen. Developing a great app is not the end-result; getting people to use them is. Innovate the app creation process by interacting with potential users and getting their feedback. Develop apps that are easy to download and most importantly, can be used on different devices like Android, iOS, Blackberry and so on. Cross platform app building software like Adobe Phone Gap, Appy Pie and Ionic are helpful in building apps and increasing app visibility.
On-the-go browsing and buying is showing a steady increase over the next many years. Investing in a multi-thronged mobile marketing suite can help you cash in on mobile traffic. With the 5G innovation just around the corner, mobile speed and connectivity are expected to become lightning fast. Adopt a sensible digital marketing strategy that is geared to influence the mobile phone of your end-users.


Popular posts from this blog

How A Party Planning Business Can Apply Customer Retention Management Techniques

To make sure that your clients keep coming back to you for all their events in the yearly party calendar, you need to apply some of the most robust and relevant customer retention management strategies. As event organizers, your business must be capable of meeting the social needs of the target audience in a memorable and cost-effective manner. It is important to build bonds with your regular customers even after the event is hosted   to their satisfaction. Pay Attention To Detail The amount of time you spend before the party in planning and organizing will help in attaining a loyal customer base. Most party hosts are sticklers for details. Ensuring that no effort has been spared to give attendees the best experience will be a big plus point. Right from choice of date to venue, from event schedule to assortment of great playlists for the dance floor and curation of best menus for the dinner, get everything planned in advance. Deploy The Best Event Planning Software ...
Read more

Why Pathwwway Partners Leading Businesses Worldwide

Image
Whether it’s web analytics through LiveChat or recording client responses in an easy to track video courtesy Inspectlet, Pathwwway partners are known for their innovative and cutting-edge technologies. Leading brands worldwide in the field of analytics and web analysis are partnering Pathwwway to provide businesses the ability to grow. Detailed performance metrics for every aspect of the business environment can be measured by partners like New Relic. Or there’s digital marketing platform Silverpop, which is an on-demand service provider for businesses seeking growth and competitive advantage in the online internet marketplace. Business analytics services providers like Mixpanel also lend their expertise to the Pathwwway team to come up with stellar metrics to measure performance.   https://bit.ly/2Kd6ir1    
Read more

How to Tap Internet Marketing Services For Generating Revenue

Image
Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    
Read more