Will The Template Ever Overtake Custom Web Design As The Best Option?


Custom designs are exclusive, unique and are tailored in a way to set your business apart from those of competitors. The off-the-shelf pre-designed templates are a popularly used alternative for the custom web design, but such borrowed themes, can never take the place of a handcrafted web design  customized to your specific requirements.

  • Hidden Costs In The Supposedly Cheap-To-Buy Templates

Though templates certainly cost you less in terms of development and design, there are many cleverly hidden costs in the option. The first concern is that the template charges low for the starter pack, but any major customization will warrant additional costs. Some templates may be locked so that you will not be able to customize some sections at all. Plug-ins and updates may be frequently required in the future, that may not always come free. And since you do not have an exclusive design, marketing the website will add additional cost, whereas a custom design sells for itself.

  • Time Spent In Custom Made Sites Is A Profitable Investment

Most SMEs and upcoming businesses consider templates not only as a cheap but also a quick option. For those impatient minds that want the website up and running, templates may look like a tempting option. But these entrepreneurs will soon realise that the time saved soon turns out to be a cost and not a profit. A custom web developer spends precious hours in sitting with you, understanding your requirements and also the demographics of your target market. The custom designs, though take time to be built, can get traffic and covert them as a much faster pace than the templates.

  • Cyber-Attackers Love The Templates

The main drawback of templates are that they rely on open source technology. There is no unique coding structure that in place. If a hacker succeeds in cracking the code of one templates, then all other templates using same coding structure at risk of brute-force attacks. There is another risk of templates that are outdated and may not be armed adequately to battle the latest cyber-attacks and hacking scams.

  • Uniqueness Is Core For UX

For your business not to become just another brick on the wall, the product or the service USP needs to be conveyed in an authoritative and innovative manner. With templates, there is only limited scope to differentiate. Despite spending time and money, your website will only look and function like a hundred other identical sites in the market. Only a custom design can bring the innovation capital into your web design. To be unique is a digital priority that businesses cannot afford to ignore, given the intense nature of competition.

It is evident that custom web design still reigns supreme in the web development domain. Templates are being used by those businesses who cannot set aside the time and budget for an exclusive web design. Though templates can be built in a shorter time frame and at comparatively lesser costs, they will never outshine a custom design. The best option for a search engine friendly and high-quality website is a custom made solution, engineered by web design professionals.

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