Industries that Demand a New Custom Web Design Every 6 Months and Why!


Custom web design is evolving as brands grow. Part of a competitive industry, each business that seeks this growth must have an updated website and vibrant online presence. So, let’s dive deep into understanding which industries need the services of a new custom web designer every six months and why:
  • Clothing and Retail Apparel
Clothing and retail apparel brands are always evolving with changing fashion trends and customer preferences. Consider clothing brand American Eagle which also co-owns comfort wear brand Aerie targeted towards athleisure. The American Eagle brand has given equal prominence to its fashion labels, utilising colour, structure and features for highlighting the uniqueness of the brand.
  • Technology
For those seeking a corporate website with a minimalist and iconic approach, check out Pixar and Apple, both of which were created by Steve Jobs. Tech brands like these need to stay ahead of the curve because as trends are evolving and technologies are changing, their web presence needs to reflect this. Take Pixar, for example. Its website embodies the approach Jobs had. It is simple to navigate as well as original and creative.

Company logo accompanies quick link page tabs. The company’s about us or company description page is crisply worded. Corporate custom web design experts can also learn a thing or two from Apple. The IT player has a sleek, simple site with incredibly elegant images and catchy text. Rather than showing a face of the iPhone’s home screen, the picture shows it lying in a line with bright colours on the face. This draws in the user, as does the use of white space and predominantly white hues.
  • Ecommerce
Another notable industry where custom website design is frequent is none other than ecommerce. Here, the business is built on the site, which is a virtual storefront and a 24/7 marketing agent. Regardless of whether visitors sign in or not, the Amazon site tailors the home screen to offer recommended choices on the basis of past search and purchase data. Amazon has over 100K different categories of products and operates retail models, too. Customers can buy from Amazon, other members or even third party stores. Load time and uptime are assuredly optimised. Amazon made the long journey from an online bookstore to a mammoth ecommerce giant and so did its website.

Another great ecommerce company that has custom web designers at hand is Clarks. This UK shoe manufacturer operates a quality business model. From formal clothing shoes to latest brands, what sets the website of this company apart is its rich product descriptions, alternating promotions to advertise new collections and simple checkout as well as secure payment methods.
  • Legal Professional Services & Law Firms
Professional service providers like legal firms also stand out when it comes to frequent custom web design. Law firms like Hausmann & Co, a boutique firm in the UK, frequently update the site to meet audience needs. Law firms such as these reputed services providers need to attract customers, retain existing clients and humanise their brand. This website carries a stamp of credibility because it undergoes updates to reflect changes in its business model.
  • Media
Another industry which thrives on trustworthiness, respectability and credibility is none other than a media and entertainment sector. Consider news corporations like BBC or ABC or sites like NYT and Washington Post. What is unique about these sites is their focus on offering the latest news without cramming it in. So concentration provided by readers is far greater. Large volumes of information are further condensed for easy readability and navigation.



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