Why is Organic Traffic so Important to Ecommerce Website Development Success?


Organic traffic is critical for ecommerce website development success, for it is the traffic that comes to the website from the unpaid sources or searches like Bing, Yahoo and Google. It plays a vital role in the success of a business. In fact, its value cannot be emphasised enough. Research shows organic traffic constitutes over 60% of the complete traffic on a site. The whole SEO industry is created around snagging organic search traffic and ways to improve the website’s organic ranking. The benefits and importance of relying on the traffic that comes from organic searches are listed below.

  • Get Real Traffic

Automated clicks or PPC ads often do not yield a conversion rate at the close of the day. By implementing organic SEO on your ecommerce site, you are sure of getting real visitors and traffic from real individuals, not automated crawlers or visitors. The number of visitors received from paid traffic sources will eventually dry up, when there is no consistency in promotion for drawing traffic to the website.

Ranking your website through organic and natural techniques makes it hard for competitors to outrank you on the search engine. Organic traffic boosts the quality of ecommerce websites, in terms of content. This ensures ecommerce websites enjoy regular traffic and high conversion rates. To meet the needs of clients, therefore, your website ranking must continue to improve. It needs to remain relevant and evergreen for search engines.

  • Increase Your Market Share

A reliable source of market share is online. Almost everyone is checking reviews online and seeking product ratings before making a purchase. With continued growth and technological advancement, a lot of people are using search engines to look for services and products they need. If you want to score more sales, and create a reliable and trusted online presence, make sure customers can locate your brand easily and discover it in the first place.

As your ecommerce website development also needs to in corporate SEO, because the largest amount of internet traffic comes from search engines like Google, it makes sense to value organic traffic. The objective of SEO is to improve the website ranking on various search engines. When the website contains valuable data or content for the viewers, Google will favour your website.

Implementing organic SEO increases the chances of higher rankings on search engines like Google. If the keywords are optimised or compelling content is used to draw in organic traffic, your brand can even rank well on search engines.

  • Boost Conversions
One will enjoy increased traffic on web pages leading to higher conversions. The more organic traffic your ecommerce website attracts, the higher the conversion rates will be. PPC campaigns may produce quick results. But in the long term, this is not an evergreen way of attracting customers. Organic traffic lasts longer as opposed to PPC-driven campaigns.

In fact, these end when the budget runs out or once the campaign is over. Organic SEO does not require expensive or costly investments. There’s no expensive software or keyword analytics tool. You don’t have to build automated links, either. Visitors will be drawn to your business site and your brand by simply optimising the keywords.  Organic traffic builds trust and credibility for every business that seeks to establish its credentials and cement its reputation in the market. 

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