Ecommerce Web Development Changes in the 21st Century


E-commerce is not a new thing anymore, especially in 2018. This does not mean that there are no new trends. When it comes to ecommerce web development, there are always new trends that pop up now and again. If you are an entrepreneur on the web, you have got to keep up to pace with all of these new trends. If you want to know what those are, here are some of the most popular and exciting ecommerce web development trends that you need to know about.
  • E-commerce is Omnipresent on all Channels
If until now it was enough to have a website for online sales, now it is important to be present and active on the platforms and devices that are being used to make those virtual purchases. This can be seen on social networks and many other web platforms. Not only to have aversion of your ecommerce web development on these channels but also to use advertising to reach your target audience before the competition.
  • E-commerce Offers Competitive Pricing
Obvious, yes, but always true. And now, more than ever, companies have to try to adjust margins as much as possible. In the era of 24-hour connection and globalization, users compare and if they find something better - and above all, cheaper - they do not doubt it: They buy! If you want you to be the chosen one, you will have to see what the competition does and what they offer and get closer to prices that they cannot beat. If you are losing customers, offer a plus or an added value. Either the experience that is provided to your customer, or the after-sales service and other types of incentives can tip the balance in your favour.
  • Shopping on Smartphones
Smartphones are increasingly used to make purchases. It is estimated that in the year 2018, around half of the sales in electronic commerce will come from smartphones. In fact, many big companies anticipate that the benefits for online sales will support a volume of business of several hundreds of million dollars. In short, what does this mean? That the web must be adapted to these formats with responsive design, and if possible even have your own app that facilitates these operations to your potential clients.
  • Voice Assistant Shopping
Purchases by voice are in line with the previous paragraph, with that ability to aid the life of the users. Voice assistants such as Amazon Echo or Google Home are already helping Internet users to research the products they are looking for and even to make their purchases. In terms of messaging and chatbots, it is a very efficient formula to optimize a connection with customers, being able to suggest new purchases, special discounts and gain loyalty from consumers.
  • A Lot More Shipping and Payment Options
Facilitating the user's life is the goal, there is no doubt. How to do it? Offering the largest number of delivery options possible and shortening deadlines. There are already brands that offer the same day messaging service or a maximum of 24 hours allowing more payment methods. There are a lot more changes to ecommerce web development, and these trends are just the tip of the iceberg!

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