What Will Brand Asset Creation Mean to an Internet Marketing Company?


Brand asset creation remains one of the key focus areas for an internet marketing company. As far as brand assets are concerned, growing and expanding the network means the assets need to be scaled alongside. Getting organised about what the brand is missing or lacking is equally essential. Your agency needs to ensure there’s a roadmap in place so brand assets align with the brand. Let’s see how the different types of brand assets out there can make your business grow and why they are so important for your internet marketers.

  • Logos: More Than Just a Symbol

Logos are something that differentiates your brands from that of the others. Consider the McDonald’s logo or the distinctive Mercedes logo. Each of these business logos is like your call out or signal to customers regarding your distinct brand identity. Logos are one of the prime brand assets that your business can leverage to distinguish the firm from competitors and stand out in a crowd. 

  • Images: Why Pictures are Worth a Thousand Words

Your internet marketing company also needs to work on developing imagery that represents your brand. Stock photos cannot cut it. Customers in the digital age value brand authenticity and generic stock photos don’t exactly promote that!  Mood boards and lists of image creation software are your best ally against inertia regarding imagery.

  • Font Work: Tips On Typography

Not all fonts are equal. The font your business uses can make a difference in how people perceive your brand. Track and use Google-optimised fonts. Font work can have aesthetic, as well as functional value. This is why fonts are a critical brand asset.

  • Colour Themes: Why Hues are Important

Your brand’s colour palette is just as critical, when it comes to promoting the right brand image. Cut down on jarring colours and monochrome shades. Use vibrant, bright and bold shades.

  • Work on Marketing Consistency

Consumers are now bombarded by multiple sales channels and 24/7 marketing. Consumers further interact with brands across offline and online touchpoints. So consistency is a key competitive differentiator for brands. Close to 60% of customers expect consistency while dealing with brands online, F2F or in-store. Further, 86% of buyers pay for a better customer experience.

By 2020, price will take a back-seat to consistent customer experience. On the other hand, the volume of business content and marketing collateral are growing on a massive scale, as firms expand. By 2020, IDC predicts the degree of digital information will expand by 30x times. Brand assets become a vital consideration in this context.

The internet marketing company needs to focus on brand asset creation that promotes consistency across time and deliver on brand promises. Each asset reflects the promise. Your organisation needs to create and store brand assets effectively to prevent silos. Managing brand assets and sharing these across multiple channels needs to focus on optimising and automating workflows.


Brand asset management is an important subset of digital asset management that offers incredible value for growing brands. Brand assets reflect the consistent brand-building efforts of the business and promote  instant brand recognition and awareness.

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