Pathwwway Success Stories From Social Media Marketing


Pathwwway success stories from the world of social media marketing will simply amaze you with their cutting-edge innovation. Striking the right chord with social media users requires out-of-the-box thinking and if you’re wondering about creative and compelling social media campaigns across social networks, business sizes and industries, you can see these different campaign types and realise how to replicate the success of these enterprising brands:

  • Sevenly: 12 Days of Giving

Sevenly used social media with great success through its ‘12 Days of Giving’ campaign. The company used 12 days of a giving sale to give back to fresh charities each day. For every product purchased, USD 7 was allocated towards a great cause. The campaign was targeted at people during the Holiday season when most folks like to give back to the less privileged. Sevenly used Christmas sales to give back to charities cared about the most.

  • Disney: InstaGaston

So, what was Disney’s Instagaston campaign all about and why did it make it to the Pathwwway success stories for social media marketing? Quite simply, Disney got followers to see the Beauty in the Beast premiere by letting Instagram accounts be turned over to film character Gaston, featuring actor Luke Evans at that time.

With fans raving about a movie premiere in real life, Disney brought reel life into real by offering followers a chance to get exclusive access. The exclusive and glamorous feel of the Instagram-based social media marketing campaign brought about an increase in followers and interactions. Further, fans could not get that content elsewhere.

  • AppleBees: Fantographer

In this campaign, Applebees used the Instagram account to share fan or user-generated content with the hashtag #fantographer. The campaign went viral considering 93% of marketers see results from such content.

  • Honda: Pintermission

Honda was getting ready to launch its new CRV and they sought a new way to market it. They found 5 Pinterest influencers with 1000s of followers and encouraged them to take a break from the social media site, to do the things they had pinned on their boards. So, the pinners ended up taking a 24-hour break from Pinterest. During this period Honda sent them USD 500 to try anything on the boards. Influencers would then document and pin videos, photos and more to the Pinterest board for Honda and talk about their #Pintermission. The campaign worked because Honda took the time to study and understand the influencers and their targeted audience and encouraged aspirational buyers for the CRV in the process.

  • TOK&STOK: Pinlist

TOK&STOK is a furniture brand that used social media to script the ultimate Pathwwway success story. They added pin buttons to their store, to sync with user accounts when the customers were shopping. This campaign worked because it made it easier for users to search and shop for what they wanted. Pinterest became a medium for sales and could even show off its shoppable pins.

  • Honey Bunches of Oats: Happy Mother’s Day

Honey Bunches of Oats wanted to connect with fans on Mother’s Day, so they created Pinterest boards users could try to make their own Mother’s Day card. This fun (and free) campaign attracted its fair share of users.

  • Apple: ShotOniPhone

Apple wanted to show users how easy it is to shoot awesome photos on iPhones. Users could post these photos on Instagram and show them off with a hashtag. Apple iPhones are especially known for their cameras. Customer generated content became a viral hashtag, whereby the #ShotOniPhone is presently a standard hashtag on Instagram!

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