How to Keep Your Foreign Clients Happy With These Pathwwway Customer Retention Ideas!


When operating beyond borders, it is mandatory in online marketing, to build customer loyalty through targeted marketing strategies. Pathwwway customer retention plans come with global outreach capabilities, to bring that big smile on customer faces worldwide. For a well-implemented retention strategy, geographical expanse of the target market is not a roadblock. It is estimated that every customer lost can cost you $243 as a global average. Follow these simple yet cost effective loyalty-building initiatives to keep remote customers happy.

  • Provide Location-Relevant Web Content

The Amazon experience is worth citing, in the context of excellence in customizing web content on the basis of location. Customer data is precious to the global Ecommerce giant and every time you shop for products on Amazon, web content is optimized to the location. Not only the products, but also the shipping and payments pages are adequately tweaked, to suit your geographical location. To appeal to the global sellers community, Amazon enables localization to the extent that even marginal communities in developing nations can now place their merchandize on the global marketplaces.

  • Get Your Customer Service Crew To Speak The Native Languages

When a non-native speaker of English calls in with a grievance from his registered mobile number, delight him by welcoming in his native language. It establishes a comfort zone and results in quicker resolution of queries. Linguistic diversity in nations has been the main reason for the success of off shored contact centre programs. The experts in customer care will place native language speakers in the help desk. Gestures like these will help customers open up and warm to your brand and purchase more frequently.

  • Transcreate Marketing Content; Do Not Stop With Translating

Transcreation is a brand-building technique used by marketing professionals when approaching international clients. Marketing communication, be it email or SMS or a phone call or an ad, loses the regional nuances when auto-translated.  Transcreation helps avoid this chaotic scenario. When Apple advertised its GaargeBand music software creation, it thoughtfully included traditional Chinese musical instruments and it became a major success.  It is not mere linguistic translation that needs to be kept in mind, but the cultural differences that add up sizeably. The style, tone and context of customer service varies with cultures.

  • Collaborate With Local Partners To Provide Localised CX

International brands often partner with local service proves in keeping their foreign customers satisfied. Food brands often partner with local community of chefs, local delivery services and even local influencers to ensure that customers are retained without feeling 'foreign' about their brands. These local vendors are experts in driving the buying emotions of customers, for which you may not have access even when you deploy high quality remote technology in your loyalty plan.
These loyalty-building g endeavours consider the absence of face-to-face interactions miniscule and deploy technologies right from robotics to video-based advisory services, to light up customer happiness. Scale the post-funnel customer experience on a cross-border basis and make the switching over brands, a no-go area for your clients. The Pathwwway customer retention strategy challenges the one-size-fits-all approach and peppers global loyalty campaigns with regional flavours.

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