Why Does Your Web Developer Need to Have a Good Understanding of Different Cultures Around the World?
Your
web developer needs to have a good understanding of various cultures across the
globe for a number of reasons. The first and most important of these is that
cross-cultural differences can impact the aesthetic appeal as well as the
functionality of your business site. Differences in culture matter if you are
moving to a global market with a product or service and you need to connect
with audiences worldwide keeping local sensibilities in mind.
Culture
spans not just history, but customers, values, secular and religious beliefs,
laws and world views as well. It influences communication in myriad ways.
Therefore, web developers need to conduct serious research into different
cultures and align photos, images, music and content in accordance with it. If
one is trying to build relationships and brand loyalty, websites must foster
relationship building in the design.
- Differences in Linguistic Expressions
Cross-cultural
design needs to incorporate differences in language and communication. Each
language has different grammatical structures, vocabulary, connotations and
idioms. Every culture comes with its own distinct music, scenes, graphics,
images and other media. Favourite choices in different cultures even vary by
age and other demographics. The focus of the web developer should be on understanding your user demographics.
- The Importance of Cultural Values
In
case a culture values self reliance, independence and individualism, your
website developer must consider factors like images, words focusing on
individualistic themes. If cultures prize collectivism, groups take precedence.
If family is important in a particular culture, your site should reflect
familial values. Honouring holidays that are indicative of a particular culture
and specific to it offer incredible appeal for viewers.
Everything
from pictures to specific colours can communicate a lot about your brand. For
example, white denotes marriage and celebration in the West, while Oriental
cultures like China associate it with death and mourning. Red symbolises
passion in western nations, celebration in China and purity in India.
- Watch Out for the Right Visuals
Visuals
are critical for a web developer, too. They hold interest and make sites
exceptional. Cultures can easily respond to images that communicate their
values well. For example, the owl symbolises wisdom in the west, but it is
considered a bad omen in the Indian culture. Some cultures even have languages
reading left to right, so text may be justified to the right instead of the left,
as usual. Address fields matter too.
Remember
that not every country follows the practice of a street address, a city,
state or zip code. Measurement systems
also vary across cultures. Metrics like currency values on your website
therefore need to incorporate local concerns and be culture-specific. Even
numbers can communicate different things. While Americans view number 13 as
unlucky, in Italy, number 17 is considered unlucky.
Each
brand that moves into an international market needs an expert web developer who
carries out cross-cultural research and understands the value of cultural
sensibilities while designing the site. Failing to invest in cross cultural
research can cost your website loss of traffic. For any brand, attracting a
wide number of viewers is the key to generating massive returns on every dollar
of the website design and development spend.
After
all, it is only when your business site generates traffic, and converts
prospects to loyal customers that your brand will grow in stature and profits
will rise! So web developers must understand the values and cultural
differences that shape global web design practices, if they seek to succeed in
powering your business and your brand.