Small Business Website Design Tips for Fashion Retail Sites.
In
the US alone, retail e-commerce sales of fashion apparel and accessories is
expected to breach $103 billion in 2018. This comprises 20 percent of the
retail e-commerce sales worldwide and makes the fashion retail industry the
single largest product category in the e-commerce industry. Sales are set to
top $170 billion by 2022. If you want the share of massive profits, your
fashion retail site needs to have impeccable small business website design that
offers best-in-class user experience, given the intense competition.
Fashion
brands face stiff competition if they’re starting out. Good website design can
be the key to taking on large and seasoned brands like Louis Vuitton. A successful small business website design is a must for the brands starting out. Smaller brands
like Verge Girl, for example, have successfully retained customers and acquired
prospects on account of their awesome e-commerce site design.
- How to Make Your Fashion Site Stand Out?
Fashion
brands with amazing websites are adept at visual communication and
storytelling. They use product descriptions to give character to products and
tell appealing stories about their brand’s evolution in the About Us page.
Leading fashion brands also avoid selling directly on their homepage and
regularly launch new products, selling a specific look.
They
make it easy for customers to buy the right size and fitting. They also invite
customers to take part in their community and leverage user generated customer
reviews to help sell products. Some of the best small business sites for
fashion brands include Tabitha Simmons, Olive Clothing, Tucker Blair, Verge
Girl and Yala Designs. What makes their sites exceptional is that the website
is flexible and innovative, while saving time, cash and launching faster.
Consider
Tabitha Simmons for instance. This fashionable footwear brand has a home page
that stands out for its awesome and aesthetically pleasing banners featuring
premium photography. Product pages display quality images of the elegant shoes.
Shoppers can also view size and fit for any shoe, along with site visualisation
tools to view the product in different colours.
Another
great example of a fashion accessories site is Tucker Blair. The shoppers can
zoom in on the product’s needlepoint work, whether it’s sunglass straps or
beach totes or hats. Customers can also read client reviews and view related
products. The challenge of being an exceptional online brand is to create a
sense of continuity and make the customers feel it’s more than just a
transaction. Tucker Blair has improved online conversions by 75% by following
this idea.
- What Sets Top Fashion Sites Apart
Top
fashion sites come with advanced search capabilities, detailed product
descriptions, multiple images and customer reviews to boost shopper
confidence. Consider Olive Clothing, a
contemporary UK clothing brand. The site of this fashion brand offers different
styles, combining heritage with modernity, street style with understated
elegance and simplicity with playfulness. The site has a homepage which draws
in visitors with a full screen photograph and the site features faceted search
to navigate the fashion label’s extensive catalogue.
From
AI to chatbots, new technologies are also paving the way for cost-efficient and
affordable website design for smaller fashion brands. Generating a buzz and
creating viral marketing impacts is all about knowing your audience and
designing your site using this knowledge.