Get the Most from Your Preferred Internet Marketing Agency!


Part of the success of any business is building the right strategy for Internet marketing. Suppose you have already worked out the strategy and direction of your business development and the time is approaching for marketing. You have decided to apply for help from an Internet marketing agency. The decision to attract specialists is always a good option which, by and large, saves time and money.
To better orient the Internet marketing agency, you need to provide some information on the situation as a whole. Let's look at some examples.
  • Your current marketing positions
What marketing aspects do you already work on? What results do you expect by applying them? Sharing your current marketing approach with your online marketing agency will help to identify any incorrect steps in your current marketing strategy. For example, your marketing strategy may not be suitable for your target audience, which means you will just waste your time and energy. Sharing your marketing information with the agency will help you analyze whether you are moving in the right direction with the right approach and the most appropriate marketing strategy.
  • Structure of your team
Will your marketing department cope with the task? Once you have developed a marketing strategy, you should be aware of whether your team will cope with this task, whether you have enough qualified employees or need to replace some links or simply add some specialists. If you study and make adjustments in your office before the marketing programs you will not be disappointed in the process. Also, your online marketing agency can help you find out the missing requirements for better performance.
  • Your Analytics Site
Tell your internet marketing agency the current conversion rate of your site. Do you use social networks in your advertising company? Can you tell exactly which sources of advertising give the most impact? The answers to these questions need to be known to the agency in order to determine in which direction you are moving and what needs to be changed.
  • Your monthly income
The amount of your income is an indicator of your company's level. Revenues can beckon throughout the year, you need to keep a record of everything so that after analyzing and determining from what and at what time it depended. Sharing this information with your online marketing agency will help you understand the size of your business, but will also help in achieving your ultimate business goals. For example, your company generates a monthly income of $ 5,000, then the agency will suggest that you use channels that will be effective and in line with your budget. If the income per month is 1 million US dollars in such cases, the internet marketing agency will use more expensive channels corresponding to the level and requirements of such a company.
  • Lifetime value of your client
You will be able to estimate the ROI by the cost of all activities aimed at attracting one client.
Knowing LTV, you will choose those ways and channels of attraction, which give more profitable and loyal customers. Estimating the channel only for the amount of the first purchase, you get not quite correct data: some customers return, others buy something (for example, within the campaign) and disappear. Concentrating on channels that bring regular customers, you will increase the lifetime cost, without raising the CAS (the cost of attracting a new client).
You can understand that you are overpaying for advertising (if CAS is too large for LTV), and redirect funds to those channels that will bring maximum profit in the future.

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