Premium Customer Retention Strategies Employed By Tech Companies
Competitive
prices are not enough. The modern customer is smart and remains loyal to a
particular brand for the value it offers. For instance, customers have a
positive experience if they receive personalised discounts and offers. These
reminders of how valuable customers are keep them engaged and ensure the
customer retention strategies work. Tech giants like Apple, Amazon and Paytm or
Google are just some of the market leaders because of the customer retention
strategies formulated and implemented by their marketing teams.
Becoming an Obvious Choice
The
Mac versus PC ad in 2000 by Apple sought to divide the market and set Apple
apart from competitors and it succeeded. Apple also focuses on sending
newsletters to its consumers regarding every new product that they come up
with. This is an excellent customer retention strategy. These are the reasons
why Apple is the obvious choice for millions of people seeking a tech brand
they can trust.
Going Beyond Discounts
One
of the largest mobile commerce platforms is Paytm. When the company started out
in 2010, it offered steep discounts of 50-60 percent. It later launched its own
mobile marketplace and now has a customer retention strategy through cashbacks.
This has replaced deep discounting. Cashback is rewarded above the discount
retained in the wallet and used for further purchases.
This
is one of the most clever customer retention strategies
where a repeat purchase by customers is guaranteed. While discounting is an
excellent way to attract customers, it does not retain them in the long run as
competitors come with similar discounts. Cashback and mobile wallets have made
a wonderful return for Paytm. This company now has 15 million wallet users,
15000 merchants onboard, 800 thousand orders per day and (read it to believe
it) 90 percent repeat users.
Pushing the Technological Envelope
Google
is another tech giant which offers a wide range of products that are wildly
popular. This includes Google Maps, Gmail, Google Plus, Google Analytics and
many more. It continues to be an online leader by pushing the technological
envelope. Innovation spells out customer loyalty in ways no other initiative
does. Google’s dedication towards constant innovation is the reason customers
stick with brands. Keeping up to date with customers and an ever-evolving
marketplace, Google prioritises advanced technologies. Google seeks to find
ways to make customer lives easier and products that are in line with what
users are looking for.
Innovation
is the name of the game. It creates the best value for the customer’s money and
is an essential ingredient for a tech company’s growth. Key client retention
strategies by tech companies and e-commerce giants always focuses on harnessing
the tools and platforms for providing customers a positive experience.
Discounts, perks, privileges, bonuses, VIP clubs – the various loyalty
initiatives most companies offer are endless.
What
sets tech companies apart in the race for customer retention is the advancement
of technologies. As it costs more to acquire customers, especially in the tech
sector, IT companies and tech giants focus on retention with renewed commitment
and dedication. The result is brands like Apple, Microsoft, Google, Tesla and
more which are renowned brands that innovate and retain customers and drive
phenomenal growth in the market.