Pathwwway Web Development

In the present digital landscape, customers expect products and services to be delivered rapidly and efficiently. Heavyweights and market leaders like Google and Amazon have raised the bar, when it comes to effective digitization. So, there’s an increasing requirement for streamlined and efficient processes, combined with advancing technologies that make digitization a vital goal across different sectors, industries and verticals. Embracing the digital wave is the key to managing customer data effectively for exceptional web marketing. Value of Real-Time Business Intelligence Periodical reports can be labour-intensive, time-consuming besides requiring considerable data gathering, standardisation and processing in spreadsheet format. Additionally, once the report is released, the data becomes more irrelevant with the passage of time. A better approach is to focus on managing customer data by using real-time BI systems. Management can then evaluate the data as per KPIs. Besi...

Technology is now influencing retention marketing completely. With a vast chunk of consumers comprising Millennial digital natives, every business knows consumers are tech-savvy about what they want and look for easy access to information and products. Customers are ready to pay for personalised experiences and offers from the best brands. As per a 2016 survey conducted by Accenture, close to 64% of customers in their research study sought personalised and relevant offers from companies. A majority of the respondents were more likely to purchase from retailers that provided targeted offers catering to their interests, needs and requirements. Mapping the customer journey offers vital insights into behavioural patterns and customer intent for creating the ideal personalised experience for customers. The benefits of customer retention strategies that focus on personalisation should be apparent. Gain Valuable Insights Apart from tracking and monitoring customer jour...

Search engine optimisation audits are generally considered to be time-consuming and long-drawn out. But SEO audits are absolutely vital for new clients, as well as poorly performing websites. Even regular sites need an SEO audit once in every 4-6 months. As a whopping 93% of all online experiences start with search engines, as per Search Engine Journal, you need regular SEO audits to ensure your site is relevant and ranks well. SEO is a constantly changing landscape. This is the reason why companies must re-evaluate their SEO strategies through audits. Some of the reasons your site needs an audit could be poor content, broken links or more. Search engines are constantly updating algorithms and you need to stay up to date. Here’s how an internet marketing agency can help you: Focus on Analytics One of the first steps for an internet marketing agency is to do an SEO audit of an existing site. For this, marketers must rely on analytics. Even when setting up a new site f...

Brand asset creation remains one of the key focus areas for an internet marketing company. As far as brand assets are concerned, growing and expanding the network means the assets need to be scaled alongside. Getting organised about what the brand is missing or lacking is equally essential. Your agency needs to ensure there’s a roadmap in place so brand assets align with the brand. Let’s see how the different types of brand assets out there can make your business grow and why they are so important for your internet marketers. Logos: More Than Just a Symbol Logos are something that differentiates your brands from that of the others. Consider the McDonald’s logo or the distinctive Mercedes logo. Each of these business logos is like your call out or signal to customers regarding your distinct brand identity. Logos are one of the prime brand assets that your business can leverage to distinguish the firm from competitors and stand out in a crowd.   Images: Why Pictures ...