How Will an Internet Marketing Company use Third Party Personal Information in 2019?


Internet marketing firms need scale and data vendors need to provide volumes of data for a buy-in. This is where third party personal information comes in. 2019 marks a watershed moment wherein the use of cookies now focuses on user consent. Even with such changes, third-party data becomes vital for marketers to thrive. Third-party offline or online data is far more nuanced, accurate and scalable than even first-party data.

The information offered by data warehouses and third-party data collectors is accurate across a plethora of demographic and psychographic variables including income range, age, gender, asset range, housing, smartphone preferences, education, sports preferences, investment behaviour, voting preferences, retail banking behaviour, automotive behaviour, insurance and telecom behaviour, credit card and mortgage history and purchase intent.

Even with social networks negating the use of third-party data, the avenues for rich databases remain ever expanding. This provides a targeting profile far more sophisticated than first-hand data. By using third party offline and online data through IP targeting, email and residential geofencing, internet marketing experts can boost the reach of their marketing campaign.

  • Vibrant Third-Party Ecosystem and GDPR

Post Cambridge Analytica, the fate of third-party information is widely debated. But the value of 3rd party data remains unquestionable. The only difference is the use of third-party data and care about compliance would necessitate due diligence instead of simply taking the word of the data broker. The greater scrutiny would only increase marketplace transparency and push out fly-by-night operators and unsavoury players.

In 2019, the GDPR offers companies a framework that helps them to adopt better, more secure data management and collection practices. As customers become aware of how they can control data collection under the GDPR, the quality of data will receive a massive boost.

  • Precision in Targeting

Third-party data from providers, aggregators and even credit card companies is set to change the way business is done. This is more so after the implementation of the GDPR. Rich contextual targeting will become more refined as sophisticated third-party data in compliance with user consent will boost the reach of the brand.

  • The Value of Third Party Data

In the context of targeting and geofencing, third-party data can be used in conjunction with first and second party data to boost the brand’s reach and visibility among audiences worldwide. For example, if companies are collecting first-party data through the use of transaction records, third-party personal information can be used to corroborate and confirm what they know about their clients and craft online marketing campaigns accordingly.


Thus, third-party personal information will continue to be a game-changer for internet marketing companies as the focus will remain on accessing sophisticated data and accurate analyses. Third-party marketing is set to receive a massive boost, given the value of digital marketing data from data warehouses that is accurate, and helps in targeting the right niche. So, even with the introduction of the GDPR and the emergence of strict regulations, the quality of third-party data collected will only improve, thereby impacting the success of digital marketing campaigns.

Popular posts from this blog

How A Party Planning Business Can Apply Customer Retention Management Techniques

To make sure that your clients keep coming back to you for all their events in the yearly party calendar, you need to apply some of the most robust and relevant customer retention management strategies. As event organizers, your business must be capable of meeting the social needs of the target audience in a memorable and cost-effective manner. It is important to build bonds with your regular customers even after the event is hosted   to their satisfaction. Pay Attention To Detail The amount of time you spend before the party in planning and organizing will help in attaining a loyal customer base. Most party hosts are sticklers for details. Ensuring that no effort has been spared to give attendees the best experience will be a big plus point. Right from choice of date to venue, from event schedule to assortment of great playlists for the dance floor and curation of best menus for the dinner, get everything planned in advance. Deploy The Best Event Planning Software ...
Read more

Why Pathwwway Partners Leading Businesses Worldwide

Image
Whether it’s web analytics through LiveChat or recording client responses in an easy to track video courtesy Inspectlet, Pathwwway partners are known for their innovative and cutting-edge technologies. Leading brands worldwide in the field of analytics and web analysis are partnering Pathwwway to provide businesses the ability to grow. Detailed performance metrics for every aspect of the business environment can be measured by partners like New Relic. Or there’s digital marketing platform Silverpop, which is an on-demand service provider for businesses seeking growth and competitive advantage in the online internet marketplace. Business analytics services providers like Mixpanel also lend their expertise to the Pathwwway team to come up with stellar metrics to measure performance.   https://bit.ly/2Kd6ir1    
Read more

How to Tap Internet Marketing Services For Generating Revenue

Image
Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    
Read more