How are Apps Changing the World of Customer Loyalty Programs?


In an industry driven by intense competition and new brands each day, customers seek to be rewarded for their loyalty.  Customer loyalty programs offer benefits for customers, and also for businesses, as they ensure customer data about purchase history and shopping preferences is easier to collect. For game-changing insights, client loyalty programs are a great level-playing field. But now, customers no longer want paper punch-card systems or plastic reward cards creating clutter in the wallet and taking space on the key-chain. Customer mobile loyalty apps are rapidly changing the way customers are rewarded.

  • Mobilising Customer Loyalty

Customer loyalty mobile apps offer rich, contextual data and personal connections brands could earlier only imagine. The value of loyalty program applications is growing, because mobile ensures everything is in real-time. Brand loyalty has moved past discounts, points accumulation or even in-store credit. The focus is on creating new and innovative ways to make customers feel valued. Plastic loyalty cards or follow up mails cannot elicit the same response as apps.

For brands participating in the mobile revolution, apps are the key to the changing face of customer loyalty. Mobile apps for customer loyalty even redefine the relationship and reward loyalty with personalised offers. Mobile apps also serve as a useful interface between customers and brands. One of the best ways to build engagement, customer loyalty apps are being used by top brands.

Let’s consider the global coffee chain, Starbucks, for example. The Starbucks app offers a means of paying for orders by customers, finding the closest location, ordering ahead and receiving discounts and rewards. This makes it easy to order and eliminates the need to wait in a line. This improves not only customer experience, but the operational efficiency of the brand as well.

  • Gaining Valuable Insights

As the competition between businesses for market share intensifies, with every passing day, determining which rewards will bring the customer back to you is crucial for success. Customers seek rewards and loyalty apps can help businesses to engage valuable insight into consumer purchases and shopping preferences. Instead of relying on customer loyalty programs, apps are the best choice, for the latter can offer better insights into individual customer actions. It also becomes easier to launch smartly targeted deals that are personalised. Using the information stored on mobile applications has expanded the scope of loyalty beyond discounts, in-store credits and even points systems.

According to the Vibes Mobile Consumer Report for 2016, over 94 per cent of smartphone users prefer personalised mobile wallet offers and coupons. Another 82 per cent liked digital coupons more than paper or plastic ones. Reward systems from membership cards to loyalty points redemptions have influenced how retailers engage with customers. It has become even easier for brands to increase engagement and customer loyalty programs cannot hope to match the level of interaction loyalty apps offer.

  • Adding Customer Value

To add value to a customer’s purchase or subscription, you need to understand what users seek and how your business can offer rewards in exchange for loyalty. Apps ensure you reward your loyal customers with personalised apps. Ease of access, real time offers and interaction offered by apps are changing the loyalty game and raising the stakes for brands. To meet the customer loyalty targets you set for your business, it is vital that you stay ahead of retention trends and technologies. Mobilising your business through loyalty apps, therefore, remains a critical step forward in your journey towards growth.


 

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