What Costs are Involved When Switching to a Responsive Web Design?


Responsive web design can cost a lot if you make the wrong choices. Costs involved while switching to responsive sites depend on the website design and development company you choose. The first cost encountered when implementing a responsive website design is decoding the codebase. Disassembly is further needed for all of the styles and reassembling these into the correct order costs additional money. Then, there are the markup aspects and requirements to be considered.

  • Complexity Matters

While a lot of costs may seem manageable to begin with, the solution here is not that simple. Real life pages and sites have their complexities and these trigger additional problems. Responsive web designs change the way one thinks about web pages as one is trying to accommodate as many devices as one can. One needs to know not just how people interact with your site, but also how your site interacts with them. When redesigning a site, you need to be aware of the context.

Testing, bug fixes and maintenance cost even more. Introducing new codes into different layers of your site namely HTML, JS and CSS requires its own share of troubleshooting and debugging. Making a site responsive, however, is not just about style. Updating the codebase costs money, too.

  • Focus on User Experience

Prior to designing any website, it is important to understand the type of business for which one needs to have an optimised website. For any website to be completely effective, it is essential to see it across different devices. User experience is of primary importance. Factors that come into play include brand, popularity, functionality, work industry, audience demographics and client conversion rates. Each of these factors is important for pricing your responsive website accurately. Responsive web designing is not just costlier, but it also more lucrative in terms of the revenue and profits a mobile-first site generates, so it eventually balances out.

If the requirements are of a basic site, a template requires less work and costs less. But custom-developed responsive website design package is suited for the retail industry. The pricing of such unique, original websites is higher. For any business, it is difficult to assess how much a bespoke, responsive site would cost. However, the cost is pegged at anywhere from $5000 to 25000 by most experts, based on the size of the site and the complexity of the design.

  • Breakpoints & CMS Costs

On the one hand, breakpoints play a very important role in determining the cost of responsive web design. Based on how many breakpoints are required in a site, the price is decided accordingly. A complex website with a lot of content will need many points to be able to reduce itself to a tablet’s screen size. A simple website, on the other hand, will require fewer breakpoints and entail less cost. An equally important consideration is the content management system or CMS chosen.

This is vital for effective responsive web design. Customers should be able to read the same data across devices and confidentiality of customer information must be assured. A good CMS goes the distance when it comes to helping the website user.

A super responsive site should ideally be able to handle massive amounts of traffic and record orders. If your product is well-established, a responsive website can really help in increasing traffic and expanding the reach of your business still further.

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