How Long Should the Custom Website Design Process be From Start to Finish?


Web design clients need to be clear that custom website design is the key to success if you’re looking for a website that showcases your expertise, authority and credibility. Quality web design, however, is much more than just creating a website. There’s a lot more to developing a successful online presence than you can imagine. Here’s how the custom web design process progresses from the start to the finish:

Phase 1: Discovery

This is the stage of the web design process which is all about information gathering. This is an important step for understanding more about client businesses and industries that they operate in. The custom web designer also needs to understand their target market and customers and the goal/aim for the website. Clients need to share their vision, their competitors, their ideal customer and describe the project, service or concept the site is intended to provide or promote.

Asking the right questions is part of the custom design process. This includes understanding the goal of the website, its intended prospects and customers, and the budget for web presence. Client, project, audience, features, scope, brand, ecommerce, budget and time are just some crucial areas where bespoke design needs to explore all the right questions.

Phase 2: Planning

The custom website design process is also about planning. Jumping right into design cannot work, without research and planning to clarify objectives for the website and guide the design. During the planning phase, SEO strategies for websites can be reviewed and created. As websites often present user-friendly interfaces for showcasing marketing messages and content, planning can be the most important step when it comes to collaborating with clients for the perfect bespoke site. Preparing the site structure, sitemap and processes to be followed are, in fact, the most critical steps in custom web design.

Phase 3: Design

After the initial discovery and research, the focus then shifts to designing. This is the part of the process where the web agency designs how the website will look. A website wireframe is created with fundamental page elements such as widgets, navigation and headers. Wireframes can then be moved into a mockup using a framework like Photoshop. The challenge of exceptional web design is balancing function and form. Using the information, design accommodates content. What is the main goal of the page? Is it clear to users and can they take the desired action? Good web design agencies even work on how the design will look when coded.

Phase 4: Develop

In the development phase, the website design is translated to code bases that make the website function. Development focuses on translating the website into a readily viewable interface and the design into a real site with the potential to operate effectively.

Phase 5: Launch

It is important to launch your website finally. That way, all the real problems that crop up once the site goes live can be countered. Custom website design does not end with the launch of the website. There’s also a post-launch maintenance and troubleshooting stage, where the focus is on working to improve the site in every way. With rapid iterations and technologies that make updates easier, custom web design is a never-ending process!

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