Effective On Page SEO for Small Business Website Design


Small business website design needs to anticipate changing trends and technologies, if your startup wants to think big and grow bigger. So, what are the on-page SEO tactics your website designer can deploy to give your small business a competitive edge and create a level playing field? Here are the on-page search engine optimisation tactics and strategies you need to follow to give your small business a winning advantage in a competitive and overcrowded marketplace:

  • Focus on Topical Relevance

On-page SEO is about using phrase-based indexing and co-occurrence to your advantage. Basically, Google can identify the topical relevance of content through the co-occurrence of phrases and words. Google can guess what the page is about when you use certain keywords and specific words as well as critical  information it contains. So, the focus of on-page SEO optimisation needs to be on semantically related words and phrases to increase the relevancy of the page and help Google to understand why your page is the best result for your target keyword.

  • Devise Simple, Compelling and Engaging Copies

Google looks at user signals such as dwell time, and time-on-page to influence rankings. So if a copy is complicated or difficult to understand, visitors will be headed for the back button. This will not work for search engines like Google or your brand. Keep your copy nice and simple, if you want to avoid this. Avoid using complicated words. Use short paragraphs and brief sentences. More importantly, write exactly how you speak.

  • Create SEO-Friendly Meta Data

Whether it’s your title tag, meta description or alt text image, sprinkling a few keywords or keyword phrases can prove to be really beneficial. On-page SEO is more than just keywords into your meta tags, though. Work on personalisation and relevance. Fulfil search intent and give searchers what they need as this is an important step. No amount of optimisation can help you to rank, unless you understand how search engines and human readers alike are likely to respond to your content and your site.

  • Work on Site Structure and Navigation

Small business website design is also about clean layouts where site structure and navigation are simply superior. It is effective for on-page SEO strategists to think about how to decode and demystify the website for viewers. It’s not just about creating simple copies, but also working on site structure and navigability.

  • Check Page Load Time

In the present digital era, everything is just a click, tap or swipe away. Smart devices have made marketing on the go easier than before. In such a context, it is absolutely essential to check page load times. Google research found slow-loading pages can put users off. They are, therefore, considered an important ranking signal by search engines, too! Checking page load time ensures you don’t miss out on Millennial digital natives who shop at the speed of light and have really limited attention spans.

Effective on-page SEO strategies discussed here for your small business website design can pull up your business and help your brand to build a distinctive identity for itself in a saturated marketplace. So, give these SEO tips and tricks a try and boost your business’s online visibility and profit margins.

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