Switch Your E-Business to a Responsive Web Design!


Cisco Systems reports that since 2012, global mobile internet usage has soared by 70%. TechCrunch further discussed how mobile ecommerce traffic in the US alone soars by 33% in the holiday seasons. These numbers should indicate to online merchants that they should start optimising the design and layout of their websites for smartphone users. Responsive web design for an ecommerce platform is not just an example of efficient designing. It also displays a site’s content on smaller screens, offering an exceptional shopping experience to online users. Here are the benefits of switching your e-business to a responsive site.

  • Simple to Maintain

Certain online ecommerce retailers may think keeping separate versions of their site for mobile and desktop could be a way out. But this actually increases the maintenance costs of ecommerce platforms. Responsive design can bring down the effort, time and money needed to debug, troubleshoot and update the site or even maintain it.

  • Excellent User Experience

Non-responsive desktop ecommerce sites appear smaller on the smartphones and tablets. Consequently, the visitors have to scroll too much, which makes navigation tougher. These ecommerce sites end up creating a poor browsing experience and offering a busy, cluttered feel. Instead, responsive web design offers clean layouts and relevant information on the site. This eliminates exceptional scrolling and keeps navigation smooth. It also delivers a good experience to mobile users.

  • Improved SEO

Responsive ecommerce design makes your site SEO-friendly. Using a single URL for both mobile and desktop, visitors are directed to a single site regardless of the device. This boosts site rankings. SEO efforts are focused on one website as well. This benefits the site as more focused SEO strategies can be followed. Even top search engines like Google prefer responsive sites. Mobile-first sites share the same URL and HTML as parent versions and this makes it easier for Google to find, crawl and index responsive sites. It also prevents the canonicalisation of content.

  • Cost-Effective & Affordable

For some online merchants, initial costs of responsive web design may appear to be a lot. But in the end, or the long run, it is way more cost-effective. You don’t have to pay for building the site again. Substantial savings are made through effective utilisation of content. Ecommerce sites need to be updated on a frequent basis. Keeping two separate sites for mobile and desktop is tedious and not cost-effective. Online retailers need to change the site content. Having different versions of the same site is tough, for maintenance costs pile up. Responsive sites make it easy to link, connect and interact with content.

  • Quick Page Load Times

An ecommerce site comes with plenty of content, including large-sized product images. This can slow down the speed in smartphones. But with responsive sites, your e-business store will load in next to no time at all regardless of which smart device users access it via. Research shows if sites take more than 3-5 seconds to load, visitors abandon it. Your ecommerce site needs to load fast or it’ll lose customers to competitors.

For easier conversion and quicker speeds, trust responsive ecommerce platforms, as these can benefit your business in multiple ways! Contact a reputed web agency today and ensure that your e-business site makes the switch to responsive design for incorporating future-ready technologies that will benefit your online store.


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