How Do Tyre Suppliers Get Better Pathwwway Customer Retention When It Comes To Car Manufacturers?


The global tyre market is evolving phenomenally with annual revenues of Japan-based Bridgestone slated at $27.22. The next contender is Michelin SCA, headquartered in Clermont, France earning $25.40 million as of 2018. In all these cases, customer experience has emerged as the major facilitating factor that leading to their long-term retention. Here's more on how these companies strike gold with their principal B2B markets, namely, car manufacturers.

  • Forming A Strong Network In All Strategic Locations

Pathwwway customer retention team not only recommends the delivery of personalized solutions to customers but also dominance in terms of geographic presence. Top car manufacturers would expect on-time delivery of tyres at their various dealer outlets across the globe. Given the nature of heavy-volume consignments, shipping delays will spoil your brand repute. Bridgestone UK boasts of 178 plants across 25 nations, while the Goodyear secures a permanent market in the B2B segment with 50 facilities in 22 countries and two state-of-art innovation centres in Ohio and Luxembourg.

  • Adopting  Cutting Edge Technology To  Impress B2B Clients

There is no business sector untouched by technology and commercial tyre manufactures are no exception. However, the benefits of technology deployed must be articulated well so that the car manufacturers are confident of delivering hi-tech tyres to the end-users. For car manufacturers to satisfy their  end-users, it is imperative that tyre performance is consistent due to deployment of latest technology.  For example, car makers are thrilled to fit 'tyres of the future' from Michelin, on their cars. The tyres are microchip embedded products rolled out for next generation car-making. Similarly the all-new concept tyre Eagle 360 was unveiled by Goodyear at the International Motor Show at Geneva. The  tyres are AI-powered, with bionic skins to sense, transform and interact with the ecosystem.

  • Creating Engaging And Humorous Social Media Campaigns

The latest pathwwway customer retention takeaway for powerful offline businesses is to complement their marketing strategies with interactive social media  campaigns. The Plainville based tyre supplier Tire Discounters was recently in the limelight for its humorous campaign 'your knights in shining rubber' that evoked global attention. The conversational strategies bring out the human side of businesses to their B2B clients. They experience comfort and transparency when their preferred tyre supplier goes social. Facebook advertisements, Twitter contests and Instagram campaigns have resulted in building consistent CX with top car manufacturers.

  • Understanding The Difference Between Business And Consumer Markets

Being upfront with the promise of quality and safety is as important for building loyalty among re-users and end-users. Some challenges that differentiate B2B and B2C markets for tyre suppliers are that the retail market is geographically dispersed with unlimited buyers, whereas, when it comes to car manufacturers, the markets are geographically concentrated. There exist relatively few buyers. Timely availability and competitive pricing are the commonest parameters using which the car manufacturers determine their long-term relationships with tyre suppliers.
High quality automotive marketing in the B2B sector is gaining momentum like never before. Though the companies deal in diversified products like belts, hoses, rubber tracks, bearings and building materials, tyres account for more than 70% of sales in these multi-product companies. Retaining existing customers is thus a need of the hour.

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