Find Out How Pathwwway Partners With Industry Leaders to Exercise Best Practice.


Pathwwway partners with industry leaders with the right credentials, because this market leader focuses on tapping team synergies to offer clients competitive advantage. Each of these Pathwwway partnerships stems from a solid commitment towards offering client companies the best digital marketing, analytics and relationship building solutions. Let’s see how industry leaders in a strategic alliance with Pathwwway are redefining brand-building for clients:

  • Optimove: Relationship Marketing That Adds Value

SMEs and enterprises alike work to attract and retain loyal customers. Optimove leverages machine learning and AI for making predictions about customer preferences, understanding their potential as repeat buyers and automating communication to stimulate buying behaviours. From its customer marketing cloud, Optimove has developed algorithms to deliver personalised, automated marketing communications. Its clients include Zynga, 1-800-Flowers and eBags. The science-first CRM relationship marketing hub is spearheading innovation.

  • Silverpop: Digital Marketing That Multiplies Profits

Silverpop is an IBM company which provides digital marketing technologies like marketing automation and email marketing to digital marketers. The company has also developed sales and customer communication software transforming an enterprise’s ability to communicate by electronic mail for capturing customer behaviours.

Providing cloud-based online marketing software, Silverpop specialises in email marketing solutions. This includes campaign automation, multi-channel messaging, email creation and delivery and advanced segmentation. Web forms, landing pages, transactional emails and messaging, integrations and performance, as well as security solutions from this services provider, spur B2B marketing automation, email and integration features. Silverpop also offers customer engagement solutions.

  • Mobivate: Mobile Messaging with a Difference

Leading mobile messaging company Mobivate offers specialised bulk and premium SMS services. This is why Pathwwway partners this amazing telco company. Mobivate offers customers a comprehensive, world-class web-based platform to deliver SMS text messages across the globe. SMS promotions, customer reminders, system alerts, loyalty offers, delivery notifications, internal communications and security authentication are some of the Mobivate benefits for brands.

  • Inspectlet: Customer Tracking Tool For Supporting Analytics

Another Pathwwway partner is the popular visitor recording plus session replay tool provider Inspectlet. This tool has features like eye tracking heat-maps. Once sessions are recorded, videos can be filtered using numerous attributes showing sessions from returning or new visitors, entry and exit pages etc. Founded in 2011, it allows website hosts to monitor their website based on page-views, websites and recorded sessions through a heat-map feature where visitors click to determine hotspots on the website.

  • Mixpanel: Business Analytics For Tracking User Interactions

Mixpanel is a business analytics services company, tracking user interactions with web and mobile apps. It offers targeted tools for communication. The company also has engagement plans to analyse actions people take in the applications. Analysing specific users and engaging them is also easier. The company has strategic alliances with Digital Authority Partners. This CA-based company started operations in 2009 and has mastered the web and mobile analytics market.

  • New Relic: Enterprise Software for Real-Time Data Analysis

New Relic, since its inception in 2007, has been providing exceptional enterprise software. The company’s cloud-based platform and range of products such as New Relic Software Analytics Cloud enables organisations to collect, store and analyse real-time software data. New Relic offers analytics cloud in an integrated suite of products, an open platform and a database. Products for technology users focus on software performance monitoring and management. Notable among these are the New Relic APM for application performance management. 

  • LiveChat Inc.: Robust Help Desk Software

LiveChat is a premium chat and help-desk software for businesses, which is designed and built especially for equipping businesses to offer amazing customer care. LiveChat is a solution used by more than over 24,000 companies in 150 nations. This includes SMEs and enterprises. LiveChat improves customer satisfaction and increases online sales results. LiveChat is among the Pathwwway partners designed for premium customer service. LiveChat offers great usability and dedicated apps for mobiles, Windows and Mac OS. It makes customer service efficient, convenient and insightful.

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