Does the Future of Web Marketing Lie in Affiliates?


According to Mediakix, over 81% of brands are beneficiaries of affiliate marketing programs. The fact that around 16%-20% of all online orders are mobilized by affiliate marketing, forces digital giants to refine their web marketing strategies. Popular affiliate marketing programs are a win-win digital solution for those businesses who do not want to spend too much on marketing. From the perspective of affiliates, it is one of the best ways to optimize their strong digital presence and influence on target audiences.

  • The basics Of Affiliate Marketing

In simple terms, affiliate marketing is a unique business relationship between two parties, the merchant and the affiliate. The merchant allows the affiliate to promote his products and services for a performance based pay structure. The job of the affiliate is to use his marketing skills and popularize the merchant brand in multiple places. For every link diverted to the merchant website, the affiliate so remunerated in the form of attractive commissions and incentives.

  • Building Up A Strong Funnel Is Core For Affiliate Marketers

Click bank is an excellent platform for enhancing your networking capabilities on affiliate marketing. It offers a customized hoplink, clicking on which, users are diverted to merchant site. What is most awesome about the web marketing site is that a number of categories are on the offer including latest products from leading brands. The future of affiliate marketing success lies in innovation and diversity. By understanding the pain points of customers and satisfying their needs by promoting the right products, the future is bright for affiliate marketing.

  • Accelerating Brand Awareness And Profit

Affiliate marketing spend is becoming habitual for the US customers, and a 10.1% increase has been observed annually on the amount expended on buying affiliate-promoted products. Both merchants and affiliates are rushing to make the most of this trend. As micro-influencers, every affiliate has influence over niche target markets. The disrupting factor is the identification of right products for the right people. If the products are already well-known in the market, affiliates provide additional endorsement to the customers. In case of newbies without much traffic, affiliates can become an integral part of the branding journey.

  • Ecommerce Retailers Are Active Participants In Affiliate Marketing

Affiliate marketing has caught on like wildfire in popular Ecommerce networks like Amazon, eBay, Facebook, to mention a few. In the USA alone Ecommerce affiliate selling revenue had crossed the $400 billion mark as early as in 2017. Shopify offers lucrative programs for new as well as established affiliates, with unique affiliate links, high quality linking and tracking tools. Freelancers, bloggers, social media marketers - the affiliates hail from diverse levels of experience and expertise.

Affiliate marketing will kick-start and bring in constant streams of income for a business only when high quality affiliates are in charge. Affiliates who have a poor knowledge in the line of products and services they have chosen to promote will find it a losing prospect. With the new ad blocking algorithm of Google, paid traffic is becoming dearer for affiliates. Yet, when managed professionally, web marketing experts can optimize your affiliate marketing campaigns and increase profits and market share, in the long run.

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