Why a Professional Web Developer is Better than Website Building Software.


Having a well-designed website is vital for a business. Investing in your online presence is the key to grabbing mind share and wallet share, too. A BIA Kelsey study found 97 per cent of customers go online to search and research products and services. Whether you are an ecommerce site or not, consumers expect to find you online. That’s not all. Along with being visible, your site needs to be easily navigable, besides being mobile-optimised, have good user experience and a simple checkout process. This is where the big debate generally arises: Should you hire a professional web developer or rely on website building software?

  • What Website Builders Lack

Off the shelf software for building sites comes with in-built integration and templates. It is essentially mass market. The result? You need a professional coder to edit inbuilt codes and add specialised features. Otherwise you are stuck with a site that is generic, unappealing and totally lacking in originality. Bespoke, tailor made sites are created by professional web developers completely for your specific business objectives. Therefore, such customised sites can align with your operations and business goals and be customised to suit your design and ecommerce preferences. Here’s why professional website design and development firms beat website building software hollow:

  • SEO and Social Media Integration

In a customised website built by a developer, SEO and social media integration is inbuilt. Site codes can be designed to consider factors that influence ranking. From the page loading time to ease of navigation and mobile optimisation, your website can meet your unique business requirements.

  • Flexibility and Features

In a site developed by a professional web design firm, you can easily add features and systems required. This offers flexibility because as the business advances, you can create a site that is unique and scales with your growing needs. Off-the-shelf solutions are simply limited in terms of meeting your business goals.

  • Competitive Advantages

Customised sites offer the chance to gain a competitive advantage and add value to the business. A professional web developer creates a site that is as unique and innovative as your brand and helps you to stand out from the crowd. For example, with a bespoke site, ecommerce systems can be readily integrated and you are ideally positioned to sell products, services and manage wider inventory when the business grows.

  • Cost-Efficient

When you opt for a website development firm, it works out to be cheaper in the long run. You get a tailored site to fit your needs and adding features is simple. Debugging, troubleshooting, maintenance and customer support are also assured. Website building software, unfortunately, is simply WYSIWYG or what you see is what you get, which is actually very few cost benefits in the long term!

  • Security

With a bespoke, customised site built by a professional web developer, encryption, safety and security are assured. No third-party widgets or plugins are used and so, there are no security vulnerabilities as against a website building app. Customised websites are your intellectual property and these are not reliant on third party solutions. So, when you need a unique, innovative, SEO-friendly and exceptional business site, always opt for professional web developers and leave the job of designing the site to a seasoned pro.

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