Why is White Space So Important for Website Design in 2019?


White space is a potent website design tool in 2019. Why is this design feature so important for web design, though? Well, the value of white/negative space is the visual breathing room it gives to readers, which improves the readability of business sites, and impacts lead as well as revenue generation. Investing in effective use of white space is, therefore, essential.

  • Striking the Balance

Too little white space can impact the layout, making it feel busy, crowded and forced. When efficiently used, white space generates more reader interest. Moreover, website design in 2019 focuses on making content easier to consume. To this end, white space can foster deeper interest in other areas. If there is shortage of white space, it can become taxing for users to know what to focus on, because of the cognitive load. The main CTA for every page requires adequate spacing, or it would definitely fail to click with online shoppers. White space serves to create balance, too. To achieve this, alternating white space as one scrolls down the page with text or graphics is essential.

  • Boosting Responsive Sites

Responsive sites are vital for businesses looking to tap the growing tribe of smartphone consumers in 2019. It is also a design feature where ample white space is a must. If there is a section taking up the entire screen on your smartphone, there needs to be more room for it on desktops. Responsive layouts should have room to breathe in their desktop formats, so that they can be cut short for mobile viewers, without impacting readability and scannability of the presented information.

  • Benefits of White Space

So the reason why white space is central to effective web design is because it improves web user focus, makes the purpose of the site clearer, strengthens the calls to action, puts emphasis on important information, makes the less important data less visible and facilitates the scanning of pages.

#1 Reinforce Goals

Websites and webpages within these have their own goals. White space can be used to make the goals obvious. Consider Big Commerce. The main aim of this website building platform is to convince the viewer to sign up. This is why their CTA has a lot of space around it. The focus is on emphasising the headline even more.

CTA buttons need to be designed keeping this in mind.

#2 Figure Out Things

The idea here is quite simple. If there are limited sections of content on the page surrounded by white space, you know where to click and look. This way, directing the reader’s attention is simple as can be. For a site owner, this is a crucial step to take for improving content legibility.

#3 Build An Emotional Connect

White space can also build an emotional connect with the audience. It builds a sense of confidence in the brand and breathes refinement into website design. This is exactly what is required for effective brand-building.

Why Filling in the Blanks Does Not Work!

So, white space has become an integral part of the entire design and development picture and modern website design, specifically in 2019, for these very reasons. Not understanding the value of white space can cost businesses a lot of time, money and effort. At the end of the design process, seeing pages as real estate waiting to be filled up is not enough. The reader also needs room to breathe!

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