Why Film Theatres Embraced Ecommerce Web Development and How


Before ecommerce web development revolutionised film theatre websites, we would all wait for weekly film magazines to learn all about the movies opening at a theatre and the actors on the playbill. Now, we’ve reached a stage where film theatre websites are just a click away. Using social media, we can engage with our favourite film theatres, celebs and even tweet film reviews! Movie theatres are now looking to digital space to promote their films as it is cost-efficient and widens the audience reach as well. Through this medium, one is able to access cinema at the fingertips.

  • The Power of Digital Marketing

The entertainment industry is spending a lot on digital marketing and ecommerce sites. Every theatre is now using digital platforms for publicity. Digital is chosen as a platform for marketing and websites provide the widest reach for utilising the fan base more effectively. Content on celebs and movies has never been more easily accessible. Online trends change really fast. Current market trends point to using creative websites for show biz. Social media sharing is also easier with a website integrated with social networking platforms.

  • Instant Communication & Feedback

Social media and customer service apart, film theatre websites also offer analytics, which yields direct customer perception and feedback. So, content can be strategised on digital platforms more effectively. Using social media groups, hashtags and categories, one can specifically target clearly defined fan groups of similar interests. This way, content is easy to share and promote.

  • Omnichannel Marketing

Web development technologies have made it possible to integrate omni-channel strategies. When it comes to entertainment, it is essential to have a 360-degree marketing solution and integrated marketing solutions plus a holistic approach using websites. Internet websites are unique, innovative promotional vehicles for the film theatre shows.

They also facilitate instant transaction and quick booking, working hand-in-hand with the client to impact business and ticket sales. Engaging with the fan-base and building excitement and curiosity about the movie or celeb in question is easier, now. Film theatre websites utilise ecommerce web development trends such as responsive sites, online payment gateways and design features to offer the best cinematic experience for consumers.

For instance, the online movie ticket booking system is an integral part of a film theatre website. It ensures the website is reliable, scalable and flexible. Embedding the cinema booking system into the website is just part of the hi-tech features that come into play.

  • Responsive Site for Customisation

Responsive websites form the core of film theatre marketing strategies. Online cinema ticket booking systems are further integrated along with mobile-friendly, front-end user interface. One can add unlimited number of movies, performances and events to the film theatre. Tools are used for managing stage or seat maps, screening or cinema locations. A seat map is required for each cinema hall and different ticket types and prices are to be set. For this, ecommerce web development trends are increasingly utilised.

  • Inbuilt Payment Modules

Built-in payment tools allow easy processing of transactions or collecting details for payment processing. Different prices, deposit percentage required for booking and tax rates are to be considered. Advanced coding can be used to refresh the online movie ticket booking system without reloading the complete webpage, so content loads rapidly

Back-end systems and simple, user-friendly UI makes it easy to switch booking settings, handle reservations, add movie show-times and upload pictorial seat maps. 

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