Is it Easy to Build Your Own Site for Ecommerce Website Development?


Customised web design and development is at the very core of ecommerce websites. This is why ecommerce website development is best attempted in partnership with a professional web agency. Website builders do not allow the deployment of customised, personalised strategies. In a business where customisation is essential, online retail site owners would be well advised to steer clear of building their own site using website builders.

SEO-friendly websites require that personal touch, rather than cookie-cutter templates and standard codes that drag-and-drop builders offer.  Using a website builder or web designer do come with certain benefits and drawbacks. But for the ecommerce business, website builders are cheap, but non-viable solutions for the following reasons:

#1 Limitations in Design

When it comes to ecommerce website development, the requirement is for feature-rich, future-ready sites. While website builders can be a wonderful option for some industries, ecommerce is definitely not one of them. Since website builders offer cookie-cutter, standard templates, the result is a site that is as generic as can be.

This is not a problem for sites starting out, but for a large ecommerce site, this means severe limitations in design. Additionally, it takes a long time to build your own site using website builders, especially if you lack technical skills. For ecommerce sites, website builders are limited in terms of their themes. Drag and drop content on pre-built themes can be a real problem, because online retail websites need to have specialised designs.

#2 The Need for Responsive Sites

In the online retail industry, reviews, ratings and testimonials are the key to effective reputation management. This is why basic features like responsiveness are a must for your site. But if you set out to build your own site, you will face limitations in evolving a mobile-first strategy. This is because website builders specialise in sites that are budget-friendly but not smartphone-friendly.

Comparing product prices on different sites is just a search away for online shoppers. But if the site does not adjust to different screen sizes, devices and browsers, there can be a real issue, especially if your customers are using Siri or Google assistant. Mobile responsive sites are also ranked better on Google and other search engines. Using responsive designs further provides ecommerce sites with clean layouts.

#3 No SEO Strategies

Website builders lack SEO strategies. For an online e-tailer, SEO is essential for internet marketing campaigns and building website reach. If your ecommerce website does not score on SERP ranking, attracting viewer interest will be next to impossible. Online buyers search the net before choosing your ecommerce platform. This is why you need a custom website design and development firm that crafts a site which scores on SEO.

#4 Lack of Integration With Other Software

Website builders offer plain sites without any capacity for integration. For integrating full-fledged customer relationship management software, a custom ecommerce website is a must. Using such integrated software can help you to manage your customers, and your business better.

#5 Unique Business Requirements

Every business is not created equally. That is why each online store front needs to be unique, if your ecommerce business wants to leverage technologies for a level playing field. To achieve your business and marketing goals, incorporating key features is important. Ecommerce platforms can make or break your business. Choosing a custom site offers benefits in terms of adding on accounting, tax management plus marketing software.

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