How long until your small business website design needs a facelift?


The way the world does business has changed drastically and this change is in by no small measure influenced by the internet. Not a field or business exists that does not have an online presence. This is because every consumer first checks the website and then decides if he wants to do business with the company or not. This phenomenon is not restricted to any one business function. Whether one wants to engage the services of an architect or buy a pair of shoes, whether one is looking for a school for one’s child or a wedding planner for one’s wedding, checking out the website is the first step.

 Big businesses have realized the importance of having a vibrant online presence and have invested a time, effort and money in their websites and other online footprints like social media, blogs etc.

What if you just are a small business and you have invested a certain amount in a website, maybe got your friend to design it or got one of those bargain websites that fit your pocket? Is it serving your purpose? How long can you survive in business with your old website? How long until your small business website design needs a facelift?

Here are a few pointers that will indicate that you need to rethink your website design and give it a facelift.

  • Business is down

The first sign to show that your website does not have the intended impact is when business stagnates and slowly diminishes. There is intense competition in every field nowadays. Businesses try to outdo each other in their bid to woo customers.  The first step is through their websites – a glorious picture is painted that entices visitors to change into customers. If your website is not the best advertising tool, you may find business dwindling. This might not have anything to do with the quality of your service or product. The perception of the customer decides whether he will do business with you or not. And this perception is formed when he visits your website. So if you find business is slowing down, it might be a sign that your website needs a facelift.

  • It has been over three years since you designed it

Being a small business, you might think that the investment you made on the website should last you for at least a couple of years. Well, you have another think coming. Technology is changing so fast and what is in today maybe done with tomorrow. As a small player in the business field, how much can you invest to keep up with the changing trends? Well, while it is expensive to keep updating your website, not doing so will prove even more costly. If it is over three years since your last website design, chances are that it is very outdated and will not serve your purpose any more.

  • The site is slow

Most probably, an old site becomes very slow, as it was designed for another age. Outdated design features, like Flash make it slow to load and for today’s fast paced generation, waiting is akin to torture. So, rather than wait for a slow website to load, they just move on to the next one that might just be faster.
So, if you find any of the above features describing your website, be sure that it’s time for a change.

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