How Have Pathwwway Limited Changed the Face of Modern Customer Retention?


The concept behind customer retention is simple. Your goal as a business is to maximise customer loyalty, because there are only a tangible number of clients for any given business or industry. However, returning and loyal customers are not an easy goal for reaching, especially when you seek to build a profitable brand with excellent sales. A famous sales adage is that 80 per cent of sales come from 20 per cent of customers.

It is observed that a five per cent increase in customer loyalty led to the rise of average profit per customer by 25 to 100 per cent. Customer loyalty programs are the key to effective business operations. Maintaining existing customers is the key. In a market as competitive as it is now, where decisions are made by customers, who can switch rapidly with regard to their service provider or supplier, exceptional customer retention is essential. Here’s how Pathwwway Limited can help:

  • Connecting with the Customers

Modern customers are overwhelmed by brand messages. In a noisy marketplace, standing out from the clamour for grabbing the eyeballs requires careful planning. Your customer retention programs need to be real and connect with customers at a deeper level. For example, current audiences or customers watch live streams for 3x times more than pre-made, scripted video content. Brands need to focus on growing a sense of trust and credibility, building your brand’s authenticity.

  • Geo-Targeting and Joining the Conversation

The further technologies advance, the more brands need to focus on a productive conversation with the consumer. Interactive models and channels of communication are rapidly gaining ground, as social media has impacted how customers react, respond and make purchases. Using the latest technologies, geo-targeting and a focus on promotional messaging that is context specific, retention marketing is undergoing a sea change with Pathwwway Limited on the scene.

  • Data-Driven Retention Strategies For Growth

The loyalty program’s focus has now shifted to high-value members who bring more profits to your business. Pathwwway specialises in data-driven retention strategies for growth. The aim is to take a closer look at data, analyse customer interactions, patterns of shopping, loyalty trends and approaches towards the brand at large.

Running interactive operations also enables your brand to see what works and what does not. Loyalty hacking delivers instantaneous results. Machine learning impacts the way brands communicate with loyalty program members, too. With robust helpdesk software from Pathwwway partner, LiveChat Inc., this leading retention solutions provider has also revolutionised customer care or service.

  • Building Influencer Loyalty

The concept of influencer loyalty is driven by celebs and trend setters using online testimonials, videos and referrals to drive business growth. Aligning customer experience with brand purpose is the key. The aim is to provide a memorable experience and encourages customers to return to your brand. Customer experience is the new king-maker in the age of the customer. Entering into a strategic alliance with Pathwwway Limited is the key to making sure your customer retention strategies reign supreme, given that the customer is king and brand loyalty in a competitive market is hard to attain.

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