How Does Customer Retention Management Work in the World of SuperYacht Rental?


There are many boating and yachting companies in the marine adventure industry space offering incredible tours and packages. But the superyacht industry is totally different. A club and playing ground for the exclusive, superyacht ownership and charter services are the privilege of the wealthy Ultra High Net Worth Individuals. For retaining this elite class of customers, a superyacht rental company needs to innovate and think outside the box. An effective customer retention strategy that is well-thought out has practical, actionable steps, reaching out to target audiences and gaining more bookings.

  • Digital Channels Present An Ocean of Opportunities

For effective customer retention management, digital channels offer an ocean of opportunities. To kick start your retention strategy,  your website needs to exude the elegance synonymous with a luxury brand. It should be a portal that serves as a gateway to a world of excitement and adventure, entrancing existing customers and fuelling repeat business.

Your website is your 24/7 digital calling card, and should be the perfect retention tool, offering new deals and promotional offers to interest the wealthy client. For the super rich, convenience is everything. So, your web presence should score on functionality as much with prompt and flawless booking and rental so customers interested in the offering can place a reservation yet again.

  • Socialise and Build Your Network

For boosting client retention management, social media needs to be used to the superyacht brand’s advantage. It is the best platform for showcasing experiences that deliver and a team that drives growth. Social media channels are also the perfect platform to relate to your loyal customers in personalised ways, giving your clientele a sense of being valued, appreciated and cherished. Not surprisingly, in the digital age, online reputation management is everything.

So, optimise your online platforms including your web and social media presence and promote members-only exclusive clubs so your consumers feel valued. Telling your clientele what makes you unique is at the core of retaining them, and fending off competitors. In a super exclusive and luxury brand segment like superyachts, standing out from others is a key competitive differentiator in retention management.

  • Redefine Elegance and Unique Customer Experiences

Prioritising customer service and hiring customer care talent that understands your vision matters. Your company culture needs to prize confidentiality, uniqueness and originality of customer experiences and promoting the aura of luxury, sophistication and elegance that sets you apart from everyday rental yacht companies.

Prioritising customer retention management is all about in centivising customers and experiential marketing is the key to this. While purchasing, hiring crew, refitting or marketing your charter superyacht, the focus should be on building a loyal clientele. The star-power of your superyacht is as much about the facilities ranging across helipads, squash courts, steam and sauna, Jacuzzi, swimming pools, home theatres, exclusive   Cordon Bleu dining facilities and expert crew members.

Michelin star chefs, versatile crew members, trained  staff, and skilled celeb personal trainers are just some of the assets your charter service needs to offer to retain clients. The treasure chest of water sport equipment is an important factor in charter success. Waterparks, jet skis, kayaks, water slides, diving equipment – only the latest water toys can help your superyacht charter services competitive. From focusing on positive customer testimonials to getting influencer celebs who appreciate your service, customer retention management is also about showing your facilities and amenities on a rich, and thriving digital platform.


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