Will Smart Glasses Ever Succeed and How Will They Affect Ecommerce Website Development?


Smart glasses are hailed as the next step in mobile computing technology. But this revolutionary innovation has the potential to change the way online shoppers experience the retail process. Ecommerce website development is being influenced by this new technology, which enables customers to pull up directions to the store, take product photos or videos, send and view messages and do much more. Smart glasses have impacted ecommerce in multiple ways. With AR or VR headsets, online shopping experiences take on a whole new meaning, whether you are just browsing, need price comparisons or product suggestions.

  • App Integration Capabilities
One of the most important aspects of using such headpieces are the third-party apps, involving ecommerce platforms. Smart glasses further enable shoppers to be able to purchase the item online as well. Supposing you walk into the e-store and see something you want to purchase, all you need to do is scan the bar or QR code of the item using your smart glasses and pull up details for it. Compare pricing across online stores, check out customer reviews and make a checkout. If one sees a better price at a different store, the smart glasses can help online shoppers to seal a bargain. This hands-free technology is just like a smartphone without the effort of swiping and clicking.

  • Online Payment Technologies

Ecommerce website development is changing from 2D to 3D and even payment methods are rapidly increasing, due to smart glasses. For example, if you want to check out your shopping cart securely and pay for it, online wallets can be integrated with the smart glasses to handle online purchases. Online payment processing technologies that support major debit and credit cards are a real asset for ecommerce retailers using smart glasses for online transactions. Additionally, ecommerce sites can also share push notifications regarding gift cards and loyalty programs using smart glasses.

It becomes a simple matter of sharing visual content and make a checkout through smart glasses, as shoppers are likely to make impulse purchases. For instance, if you want to make a purchase and consult your pals before doing so, you don’t even need to pull out the phone, take a photo, log onto the site or post the content. With smart glasses, the product’s visuals and features can be shared through just a few taps or  voice commands. One needs to stream shopping in real-time in front of the internet audience so many times, and smart glasses can really help in this context.

  • Virtual Showrooms for Real Shopping Experiences

A lot of consumers want to examine products before purchasing them. For these shoppers, looking at photos on the site won’t work. Ecommerce sites can address this issue by using AR and VR headsets. Augmented reality, in fact, is one of the most critical trends in the ecommerce website development sphere. AR-enabled headsets allow people to see how products appear in the environment or setting before making the purchase. AR can also be used to generate publicity or promote a product. Custom social media filters can superimpose special effects on videos and pictures in smart glasses.

One of the best instances of marker-based AR headsets is IKEA. The Swedish retailer’s 2014 catalogue used AR to enable users to preview how furniture pieces would look like in a living space. Shoppers just needed to place the printed catalogue marker within the visuals of their living space and the app augments a 3D image of the product, so customers can see how it would look using their smart glasses.

Such apps therefore work really well with AR glasses and headsets like Meta 2 or Microsoft HoloLens. Thus, smart glasses have tremendous potential to change the ecommerce experience and make a difference in ways that really impact retail profits.

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