Pathwwway Customer Retention For International Shipping Companies


International shipping companies deploy a unique set of strategies to retain their customers. It is a competition-ridden sector and it takes effort and patience to engage forwarders in a long-lasting relationship. As international carriers, your business needs to offer innovative, reliable and consistent service quality. How to do this effectively, is outlined by the Pathwwway customer retention team.

  • Enhance Your Logistics Consultation Services

Providing seasoned consultancy services for all the shipping needs of your customers allows you to emerge as brand leaders in the 3PL sector. Customers outsource their shipping needs only because they seek expert advice for their logistic hiccups. Keeping pace with international market trends and deciding on the most competitive mode of transport will help you get into the good books of customers instantly. Similarly, customers look for guidance and direction on selecting the best route and timing for their multiple transportation needs. On the strength of this professional consultancy services, they can provide better shipping terms to their end users.

  • Never Ignore Competitor Intelligence

It is always worthwhile to know what your competitor strategy is and what its strengths and weaknesses are . Competitor weakness becomes your strength and it unleashes innovation in the way logistics services are promoted. Competitor intelligence aids in pricing your services at marketable rates. This results in existing customers coming back to you for repeat business. Value-added services can be provided at matching standards in the market. To prevent churn, every customer must be well informed that something more than what competitors can deliver, is being offered by your business. This is where competitor intelligence comes in.

  • Build Trust Among Customers And Grow Your Brand

When Pathwwway customer retention marketing is at place, shipping companies can observe that the thrust is not on packaging, storing and transporting, but rather on building bonds with customers using elite technology. Pathwwway believes in using technology as the means to further the human connect between customers in the vast and non-personal digital world. Growing your brand consistently is a result  of proper integrations of all channels of digital marketing.

  • Treat Every Client Differently And Tailor Personalized Strategies

Understanding the customers is the key to success in international shipping. No two customers are the same. Bulk freight, perishable merchandize, high value consignments, recurrent ship-loads are all part of the diverse needs of customers. As providers of marine transport, your services must be comparable with international standards. A blanket and generic service portfolio will not get you anywhere. Offering services that match the unique requirements of each customers is core to long-term Pathwwway customer retention. A thorough knowledge of their nature of business, distribution of delivery ports and legal regulations in the countries of operation will help engage them better.
Shipping merchandise across international waters requires a competent customer service crew. The support team needs to assure clients that their goods will reach the intended places at the right time. The price line has to be on par with international markets, with due considerations to challenges inland, like rising fuel prices and staff salaries etc. On the whole, rendering what the customers expect and being available for them online are the best ways to engage them productively.

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