Join The Pathwwway Mission and Kickstart Your Online Story Today!


Ratings and reviews are just the two things considered while deciding which business to go with. This is because online reputation management is at the core of business growth. Moreover, reviews and ratings are unbiased and reflect the business quality. Studies show that customers don’t always trust a business with low ratings. Having a good reputation online can influence organic rankings and better customer service by bringing pain points to light while dealing with the business. This is where the Pathwwway mission kicks in.

After all, the Pathwwway group is proactive, when it comes to managing reviews and ratings and this translates into online reputations. It shows potential customers how businesses are publicly perceived and has the potential to slow down or speed up your sales. If your business is stagnating or reaching a plateau, it’s time to rev up your business growth with the Pathwwway team on the job.

  • Managing Reputations and Building Credibility

When it comes to the online presence of a business, you need to consider every online touchpoint for the potential customer. This could be through websites, Google or other search engines, social networking sites and social media channels, or third-party sites like TripAdvisor and Yelp that list business information. You need Pathwwway professionals to monitor each of these touchpoints that contribute to the online reputation of your business. Online reputation management remains at the core of the Pathwwway mission. ORM is the process in place to manage different touchpoints so the business has a positive presence online. It also involves engaging with target audiences and customers online and taking control over the narrative.

  • Building Rapport

Further, the online reputation management experts at Pathwwway help to create a rapport with satisfied customers while taking essential steps to resolve the issues others may have with your business. This includes countering negative reviews and responding to queries. The Pathwwway team focuses on an audit of the online presence of the business, to assess where it stands in the industry and how online customer sentiment is building up towards the brand. For assessing reputations, reviews and customer interactions are equally important and the Pathwwway team excels at working round the clock even as mobile search is on the rise.

With a majority of the users deploying smartphones to access sites, and local businesses sealing the deal if their reputation online is stellar, businesses need to be aware that customers carry out research with the intent to make a purchase. Potential customers checking out your business reviews and ratings could well make the difference between booming profits and rampant losses.

  • Increased Sales

The internet marketplace is where people now turn to when they look for a solution, and having effective ORM means better credibility and brand image. Hiring better talent can also be the outcome of effective online reputation management, but perhaps the most important impact is a rise in sales and corresponding increase in revenue generation and profit margins. Responding to business requirements and fostering trust and credibility online is at the very heart of the Pathwwway mission to create a competitive advantage for ecommerce brands. Partner Pathwwway and safeguard your online story today!

Popular posts from this blog

Internet Marketing Problems in the Age of the Smartphone

How Your Business Could Incorporate The Pathwwway Mission