How Will Pathwwway Success Differ to Your Businesses 5 Year Plan and Why?


Ecommerce is booming these days. Global retail ecommerce sales hit $2.3 trillion in 2017, up from $1.3 trillion in 2014. Additionally, close to $64 billion of venture capital was invested in the ecommerce space from 2013 to 2017. Pathwwway success can make a big difference to B2B and B2C ecommerce companies that want to be part of this growth story. Pathwwway services cover an entire spectrum of services, from customer retention and product testing to business intelligence and website production. 

A lot of ecommerce businesses focus on acquisition and don’t invest in customer growth and retention.  This holds back their growth and hampers the long-term sustainability of business models. For ecommerce businesses seeking competitive advantage, the focus needs to move past conversions and sales to customer retention. Amazon, for example, focuses on repeat customers, marking a growth from over 46 percent in the Q4 for 1996 to 58 percent for the final quarter of 1997 alone. Companies that focus on acquisition also have a higher marketing spend, as cost of acquisition beats retention and customer growth.


  • The Power of Product Testing


Pathwwway success stories for effective product development abound. This is because ecommerce products need to meet quality requirements so customers shop regularly. If customers do not make repeat purchases, they will not be loyal. Ecommerce brands need inventories that are purchased enough. Given that ecommerce is extremely competitive, customers need more reasons to keep returning. Additionally, goals and key performance indicators drive organisational priorities.


  • The Value of Customer Retention


Successful ecommerce brands set goals around customer growth and retention. Traditional metrics such as conversion rate, traffic and sales are not enough. Ecommerce businesses work with the Pathwwway team to examine the share of purchase from repeat customers, 3-6 month customer value, the share of first-time customers making a second or third order and the total number of customers making a repeat purchase in the last month. Such innovative metrics pave the way for growth and value generation.


  • The Importance of Business Intelligence


In the age of Big Data, the value of business intelligence solutions from the Pathwwway eam is immense.  BI and data analyses play a crucial role in spurring ecommerce growth and innovation. Given the enormous potential of the data revolution, Pathwwway success lies in giving clients the right analytics for understanding and predicting growth. So, whether it is visual graphs or dashboards that offer in-depth analytics, BI solutions from Pathwwway can script a success story that taps growth, stability and innovation. For ecommerce businesses that seek to be agile disruptors, the value of business intelligence solutions that offer actionable insights cannot be stressed enough.

Pathwwway can impact a company’s 5-year growth plan in different ways. For growing the ecommerce business, Pathwwway services and solutions offer immeasurable benefits. So, partner Pathwwway and propel your business onto the upward growth trajectory. For reaching all your long-term growth milestones and shaping business innovation in ways that offer incredible benefits, Pathwwway is the right choice for a strategic partnership.

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