How is Chinese Growth Affecting Ecommerce Web Development?


The Chinese ecommerce web development landscape is changing really fast. New functions, apps, patterns and trends of usage emerge daily. So many ecommerce and digital players are competing in this area, and market leaders like Baidu, Tencent and Alibaba lead the way. In fact, these ecommerce leaders are at the heart of the Chinese corporate landscape and considered to be powerful platforms. These Chinese powerhouses are extremely beneficial, with a large active user base centred around a thriving business. In fact, over 800 million users are at the core of Chinese social media and influence the online shopping experience.

  • Ecommerce & Social Media Integration

Chinese ecommerce web development has pioneered the value of social media and advanced technologies for redefining the online shopping experience. Baidu has cemented its status by investing in Face It, also known as the ‘Chinese Snapchat’. They also lead the ecommerce world, when it comes to incorporating augmented reality developments in the searching mechanism.

With its WeChat platform, Tencent has also boosted the value of social media for creating a level playing field in the ecommerce world. With over 750 million active users, this platform is the most integrated social networking app in the world. In contrast to these, Alibaba, another leading Chinese ecommerce retailer, has invested in microblogging site Weibo to compete with WeChat in an extremely competitive market. Weibo offers many benefits in that it is an open network. Users can study posts by just about anyone and do not have to sign in.

  • The Rise of Social Commerce

As the number of online shoppers rise, the desire for different products on platforms is also on the rise. China is easily the fastest growing online commerce market across the globe. Social commerce is rapidly emerging with apps like Little Red Book. Additionally, people share their purchases and advocate the value of brands and products. WeChat also offers micro-stores for shopping within apps. This is effective as payment is linked to WeChat’s in-built e-wallet service.

Platforms comprise group sale sites, crowdfunding sites, second-hand sales sites, cross-border retail platforms, as well as flash sales sites.

  • The Mobile Commerce Wave

In China, the future of ecommerce is mobile commerce with close to 550 million smartphone shoppers at present. Additionally, payment apps like WeChat or Alipay permit users to link online transactions with their bank accounts and pay for different services and products. Users will also be able to pay with their mobile balance and it is a powerful development, permitting individuals to buy or sell from any place without entering the debit/credit card number. This feature is rapidly gaining popularity. Most ecommerce agencies in China also integrate this capability.

So, payment is integrated with social media. The boundary between social media and ecommerce is blurring, with social commerce on the rise. The largest e-commerce websites have special features like offering options for instant purchases or sharing on networks to help users discover fresh products. Ecommerce as well as social platforms also offer links to overseas agents. For example, many non Chinese brands can be found on cross-border platforms.

  • Professional Customer Service
Another key trend in Chinese ecommerce web development is the use of apps like Weibo, WeChat and China’s Quora, Zhihu for one-on-one customer service interactions. Different brands can even tap these channels to enable customers and prospects to communicate effectively with industry leaders.
  • Influencers Gain Ground
China’s influencers are steadily rising. Celebs in cyber space target a massive percentage of internet users. There are also specialists building smaller, but dedicated communities across specific expertise areas. This level of growth has further expanded with the emergence of key opinion leaders in the ecommerce space in China, spanning not just celebs, but experts as well.

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