How Has Mobile Tech Changed Customer Retention Strategies in the Last 5 Years?


Customer service is essential for a business to thrive. Mobile technologies have ensured the quality of service remains exceptional. This is important because customers have more alternatives than ever. Businesses that prove to be responsive to customer complaints, questions or other needs can gain a competitive advantage.

That is why it is so essential to understand how new mobile technologies can help in anticipating customer requirements, tailoring business processes to serve clients better and enhance the efficiency of the business. Here’s how mobile technologies have impacted customer retention strategies and changed loyalty marketing for the better.

Generating Loyalty

The goal of any business in terms of customer interactions is the generation of loyalty. There is no better way to accomplish this than being responsive to customer needs. As new technologies have come into the market, making it easier for for businesses to offer customer service, an increasing number of channels may be used via which one interacts with customers. This includes mobile channels.

According to Accenture, mobile technologies have shaped data management and analytics, as companies use data collected from customers for analysing preferences. Gaining insights into the business from customer data helps to effectively target insight-driven marketing. Further, streamlining and automating business processes improves efficiency and keeps costs low. Finding ways for customers to interact with your business when they need to is important, and smartphones can help in multiple ways with respect to this.


Adopting Mobile Marketing Strategies

For businesses that want to improve retention rates, it is important to consider customer trends and behaviours. Customers need to feel valued and businesses can easily work on this. In modern times, customers are browsing, shopping and communicating incessantly on their smartphones. Therefore adopting mobile marketing technologies has changed the face of customer retention in the past 5 years.

#1 Websites Optimised for Mobile

With more businesses being conducted on mobile sites, businesses are optimising their websites for mobile usage. One is, therefore, likely to see users abandoning a page that is not mobile friendly. Research also shows customers are more likely to purchase products and services on sites that are mobile optimised. Customers can perform a variety of tasks on mobile sites, from looking up addresses to booking reservations, making purchases and browsing merchandise. So, if sites are not ready to receive business on mobile, customers can be lost. That is why running tests to check the mobile friendliness of sites is important.

#2 Seal the Deal with Mobiles

Customers will also benefit when brands deliver deals and coupons to their mobile devices. This practice is gaining in targeting and sophistication. Purchase histories permit sending promotions on services and products liked by customers. Additionally, geotargeting permits brands to send notifications to customers in the vicinity of their stores.

#3 Moving Past Call Centres

With mobile technologies, customer retention strategies are undergoing a massive change. Social media and texting remain popular alternatives. Customer service through mobile and digital channels can beat even call centres. For example, Xbox has an Elite Tweet Fleet that posted over 2 million tweets in support of the product since it launched in 2010. Customer problems were also easily solved. SMS messaging also allows customers to read and respond to messages without being connected to the internet. SMS functionality is a critical feature of mobile technologies, as retention texting is catching on.

#4 Emergence of Mobile Video

Mobile videos are also becoming an integral part of how enterprises engage with their customers. Powerful methods are in place for delivering mobile videos with a massive impact. As with other forms of technologies, it is new innovators and early adopters who can tap the true potential of smartphone videos to create strong and lasting relationships with their customers.


Popular posts from this blog

Why Pathwwway Partners Leading Businesses Worldwide

Image
Whether it’s web analytics through LiveChat or recording client responses in an easy to track video courtesy Inspectlet, Pathwwway partners are known for their innovative and cutting-edge technologies. Leading brands worldwide in the field of analytics and web analysis are partnering Pathwwway to provide businesses the ability to grow. Detailed performance metrics for every aspect of the business environment can be measured by partners like New Relic. Or there’s digital marketing platform Silverpop, which is an on-demand service provider for businesses seeking growth and competitive advantage in the online internet marketplace. Business analytics services providers like Mixpanel also lend their expertise to the Pathwwway team to come up with stellar metrics to measure performance.   https://bit.ly/2Kd6ir1    
Read more

How to Tap Internet Marketing Services For Generating Revenue

Image
Internet marketing services from Pathwwway can help your business to generate massive revenue and returns on investment. Traditional or conventional marketing campaigns such as television and print are costlier, given the pricey resources and the difficulty of tracking ROI. This is where Pathwwway’s digital marketing solutions come in for using targeted research and analytics to assess which channels and approaches are working well. Digital marketing solutions from Pathwwway also close the gap between small, medium and large-sized companies, and serve to create a level playing field. Big companies with larger budgets cannot spend more on paid ads or advanced software any more than small startups. Online marketing solutions from Pathwwway offer value for money and stable returns on investment.   https://bit.ly/2SdYNZa    
Read more

How A Party Planning Business Can Apply Customer Retention Management Techniques

To make sure that your clients keep coming back to you for all their events in the yearly party calendar, you need to apply some of the most robust and relevant customer retention management strategies. As event organizers, your business must be capable of meeting the social needs of the target audience in a memorable and cost-effective manner. It is important to build bonds with your regular customers even after the event is hosted   to their satisfaction. Pay Attention To Detail The amount of time you spend before the party in planning and organizing will help in attaining a loyal customer base. Most party hosts are sticklers for details. Ensuring that no effort has been spared to give attendees the best experience will be a big plus point. Right from choice of date to venue, from event schedule to assortment of great playlists for the dance floor and curation of best menus for the dinner, get everything planned in advance. Deploy The Best Event Planning Software ...
Read more